Danone launches Oikos Pro dairy products range in snackable and drinkable forms
Danone North America has launched a new range of high-protein dairy products, that are packaged in snackable cup and drinkable bottle forms, under the Oikos Pro brand in the US.
According to the food company, Oikos Pro offers high-quality protein and calcium.
Oikos Pro dairy cups are packed with 20 grams of protein per 5.3-ounce serving, while Oikos Pro dairy drinks have 25 grams of protein per 10-fluid-ounce serving.
Available in the yogurt aisle of grocery stores and retailers across the US, Oikos Pro single serving dairy snack cups are priced at $1.59 per 5.3-ounce cup or $6.99 per quart. On the other hand, Oikos Pro single serving dairy drinks are priced at $2.49 per 10-fluid-ounce bottle.
Surbhi Martin – Danone North America Marketing Vice President said: “Last year the world of fitness experienced unique challenges and changes, and we appreciate the value people are placing on health and nutrition headed into 2021.
“Oikos Pro set out to deliver a new collection of post-workout dairy snacks for fitness fans that are far from boring with high-quality protein, different formats, and flavors. We wanted to create this line to help people support strong muscles—no matter what they’re up against.”