Dalmia Cement launches ad campaign with Ranveer Singh to educate home builders

Dalmia Cement, a stalwart in the construction materials industry, is embarking on a transformative journey with its latest brand campaign, “RCF Strong toh Ghar Strong”. This initiative marks a significant pivot in the company’s brand messaging, focusing on guiding and assisting customers, especially home builders and contractors, in the critical aspects of construction: the Roof Column Foundation (RCF). By emphasizing the importance of choosing the right cement and adopting best construction practices, Dalmia Cement aims to ensure the structural integrity and longevity of homes across India.

The campaign is set to solidify Dalmia Cement’s reputation as the go-to ‘RCF Expert,’ featuring the dynamic Bollywood superstar Ranveer Singh. Singh’s collaboration brings a fresh efficacy to the brand’s message, highlighting its unparalleled technical knowledge and peerless service. The multimedia campaign spearheaded by Singh resonates with the core slogan, “RCF Strong toh Ghar Strong,” amplifying the brand’s commitment to quality and consumer-centricity.

Puneet Dalmia, MD & CEO of Dalmia Bharat Limited, reflected on the company’s long-standing journey and its role in nation-building, stating, “During our illustrious journey over the last eight decades, Dalmia Cement has stood shoulder to shoulder to build our nation from its roots.” He emphasized the sentimental and practical value of homes, underscoring the campaign’s message that careful construction with the right materials represents a lifetime investment and legacy.

Ranveer Singh expressed his admiration for Dalmia Cement’s contribution to the construction sector over the past 80 years. His partnership with the company aims to spotlight the critical importance of the Roof Column and Foundation in home construction, advocating for informed choices to ensure lasting durability.

Sameer Nagpal, COO of Dalmia Cement (Bharat) Ltd., highlighted the brand’s unique value proposition, mentioning, “Dalmia Cement has over the years developed proprietary know-how of optimizing cement recipe that makes it most suitable for Roof Column and Foundation.” He further elaborated on the company’s comprehensive support system, including a robust on-the-ground technical workforce dedicated to assisting builders and contractors in the correct application of cement for RCF.

The “RCF Strong toh Ghar Strong” campaign is a pivotal move by Dalmia Cement, underscoring the importance of education and quality materials in the construction industry. By leveraging Ranveer Singh’s widespread appeal and the company’s technical expertise, Dalmia Cement is set to make a profound impact on how homes are built in India. This campaign not only reinforces the company’s legacy in the construction sector but also serves as a beacon for sustainable and responsible building practices, aiming to ensure that every home built with Dalmia Cement stands strong for generations to come.