Culture Genesis teams up with VTAGZ by Mammoth to redefine retail marketing

Culture Genesis, a leading digital video network for underrepresented creators, has announced a strategic partnership with VTAGZ by Mammoth, a direct-to-retail SaaS platform based in Los Angeles. This collaboration combines creator-driven marketing with advanced retail attribution technology, promising to revolutionise how brands engage with consumers and drive measurable in-store purchases.

This partnership brings together two industry innovators: Culture Genesis, renowned for its extensive network of diverse creators, and VTAGZ by Mammoth, a technology platform that enables brands to collect first-party data and execute SMS-based cashback campaigns.

Redefining Retail Marketing Strategies

The collaboration offers a full-funnel solution for brands aiming to enhance consumer engagement and measure campaign effectiveness. VTAGZ’s technology focuses on helping brands optimise their marketing strategies by providing granular insights into consumer behaviour. Through SMS-based campaigns, the platform captures valuable data, including phone numbers and shopping trends, empowering brands to make data-driven decisions.

Culture Genesis, co-founded by Cedric J. Rogers and Shaun Newsum, brings its top-of-funnel expertise to this partnership. The company’s creator network, which is 95% diverse-owned, allows brands to reach Gen Z and Millennial audiences at scale. By integrating this network with VTAGZ’s attribution technology, brands can now track the impact of creator-driven campaigns from initial engagement to in-store purchases.

How SMS Campaigns Are Changing Consumer Engagement

SMS-based cashback campaigns, a hallmark of VTAGZ’s platform, are reshaping retail marketing by eliminating the need for dedicated mobile apps. These campaigns offer consumers a seamless way to engage with brands while allowing marketers to track their purchasing journeys.

Solène Schwartz, COO and Co-Founder of Mammoth Media, explained that this technology gives brands unprecedented visibility into how consumers move from content interaction to in-store transactions. Schwartz noted that VTAGZ provides critical insights, including basket analyses and shopping patterns, which are invaluable for refining marketing strategies.

The platform’s effectiveness has been demonstrated with major brands like Liquid Death, which have successfully used SMS-based campaigns to drive sales and capture first-party data. These campaigns combine creativity with analytics, making them particularly effective in today’s data-driven retail landscape.

Expanding Opportunities for Diverse Creators

Culture Genesis’ partnership with VTAGZ also underscores the growing role of underrepresented creators in the marketing ecosystem. With its extensive network of creators, Culture Genesis helps brands connect with diverse audiences in meaningful ways.

This collaboration not only benefits brands but also provides opportunities for creators to be part of campaigns that deliver measurable results. By integrating creator content with retail attribution technology, the partnership ensures that creators are central to campaigns that influence consumer behaviour and drive retail sales.

Bridging the Gap Between Content and Commerce

The partnership between Culture Genesis and VTAGZ by Mammoth represents a new era in retail marketing, where content creation and data analytics are seamlessly integrated. Shaun Newsum, CTO and Co-Founder of Culture Genesis, highlighted that this collaboration offers brands transaction-level insights into the effectiveness of creator-driven campaigns.

By combining Culture Genesis’ diverse creator network with VTAGZ’s cutting-edge technology, brands can develop campaigns that not only drive awareness but also convert that awareness into real-world sales. This integration bridges the gap between content and commerce, providing brands with a comprehensive solution to achieve their marketing goals.

Looking Ahead: The Future of Retail Innovation

This partnership reflects broader industry trends where data-driven marketing and inclusive strategies are becoming essential for success. The collaboration positions both Culture Genesis and VTAGZ as pioneers in the retail marketing space, offering innovative solutions that cater to the evolving needs of modern consumers.

The use of first-party data, SMS-based campaigns, and diverse creator networks highlights the importance of personalisation and inclusivity in today’s retail landscape. As consumer expectations continue to evolve, brands that adopt such forward-thinking approaches are likely to remain competitive and relevant.

This partnership between Culture Genesis and VTAGZ by Mammoth exemplifies how the fusion of creator-driven content and advanced technology is shaping the future of retail marketing. By focusing on inclusivity, personalisation, and data-driven insights, this collaboration sets a new benchmark for success in the industry.