Coro enters Australia and New Zealand through Bluechip Infotech to expand its SMB cybersecurity platform

Coro, the U.S.-based cybersecurity platform known for simplifying enterprise-grade security for small and midsize businesses (SMBs), has announced its formal expansion into Australia and New Zealand (ANZ). The move, disclosed in late June 2025, marks a significant milestone in Coro’s ongoing international growth trajectory, with the company securing a distribution agreement with Bluechip Infotech—one of the largest technology distributors in the ANZ region.

The expansion will be spearheaded by cybersecurity veteran Joe Sykora, serving as Senior Vice President and General Manager for the Americas and ANZ, along with Demetrios Georgiou as Regional Vice President of Sales. The two bring deep regional expertise to a market grappling with increasingly frequent and financially damaging cyberattacks on SMBs.

This expansion follows Coro’s rapid rise in North America, where it tripled revenue year-over-year for the past three years and ranked No. 51 on Deloitte’s Technology Fast 500 list. Coro now seeks to replicate this momentum by tapping into ANZ’s underserved SMB cybersecurity segment.

Why is Coro’s expansion into Australia and New Zealand strategically timed for maximum market penetration?

Coro’s entry into the Australian and New Zealand market aligns with a period of intensifying cybersecurity threats. According to national statistics, over 76,000 cybercrime incidents were reported to Australia’s Cyber Security Centre (ACSC) during the 2021–22 financial year, amounting to one incident every seven minutes. These attacks disproportionately impact small businesses, with average damages rising from AUD $39,000 in 2021–22 to AUD $46,000 in 2022–23.

By entering at this critical juncture, Coro positions its modular platform as an essential line of defense for SMBs that often lack the resources to implement sophisticated security infrastructure. The partnership with Bluechip Infotech gives Coro access to hundreds of managed service providers (MSPs) and resellers, significantly enhancing distribution speed and reach.

Institutional sentiment around the deal suggests Coro has chosen the right moment to make a high-leverage play into a region whose cyber-risk profile is escalating rapidly, particularly among SMEs operating with lean IT teams.

How does Coro’s modular cybersecurity platform differentiate itself in the ANZ SMB market?

Coro’s cybersecurity platform offers an all-in-one, modular approach to protection, simplifying the deployment and management of critical defense mechanisms across endpoints, cloud applications, and user behavior. Its core functionality includes automated threat detection and remediation capabilities that span ransomware, phishing, malware, insider threats, and data exfiltration.

For Australian and New Zealand partners, this translates into the ability to deliver enterprise-level cybersecurity in a scalable, profitable, and easy-to-manage format. This modularity makes Coro highly attractive to MSPs looking for solutions that minimize the overhead typically required to secure client environments.

According to Bluechip Infotech Managing Director Johnson Hsiung, Coro’s unique blend of simplicity, scalability, and automation “makes it a game-changer for the SMB segment.” This direct testimonial reinforces institutional belief that Coro’s value proposition is precisely tuned to the needs of local channel partners.

What role will Bluechip Infotech play in enabling Coro’s go-to-market execution in the ANZ region?

The strategic alliance with Bluechip Infotech not only accelerates Coro’s market entry but also provides a launchpad for its new Coro Compass partner program. Designed to empower MSPs and resellers, Coro Compass offers a structured framework of sales enablement, marketing co-investment, and support training.

By tapping into Bluechip’s extensive reseller ecosystem, Coro gains immediate access to a sales and distribution network that would otherwise take years to build independently. The partnership also ensures local language support, logistics fulfillment, and compliance management—vital components for succeeding in highly regulated markets like Australia.

This channel-first strategy has served Coro well in North America and EMEA. Replicating that model in ANZ significantly derisks its expansion while enabling predictable revenue growth, a key metric closely watched by private investors and institutional backers.

How does Coro’s recent global growth inform investor confidence about its ANZ expansion?

Coro’s entry into the ANZ region follows a period of hypergrowth driven by product innovation and international expansion. Its launch of Coro 3.0, the industry’s first modular cybersecurity platform, represents a key catalyst that institutional investors cite when projecting future scalability and profitability.

In Europe, Coro established its EMEA headquarters in London, a move that mirrored its current strategy in ANZ: build local sales leadership, secure a dominant distribution partner, and enable through-channel momentum. These parallel structures reinforce analysts’ belief that Coro is executing a proven template for international penetration.

With the global SMB cybersecurity market projected to exceed $80 billion by 2027, Coro’s geographic diversification positions it well to capture increasing share across developed and mid-tier economies. Its ANZ expansion adds another leg to its global footprint and enhances its long-term enterprise valuation.

What is the future outlook for Coro’s presence in Australia, New Zealand, and the broader APAC region?

Looking ahead, analysts expect Coro to use Australia and New Zealand as a springboard into the broader Asia-Pacific region, particularly targeting Southeast Asian markets with similar SMB cybersecurity pain points. With regional sales leadership in place and Bluechip Infotech’s support mechanisms already operational, Coro is well-positioned to scale its customer base quickly.

Institutional observers anticipate new product modules tailored to local compliance standards and cybersecurity frameworks. There is also expectation that Coro may eventually consider localized hosting or partnerships with government-led security alliances, especially given the rising tide of national interest in cyber resilience.

Coro’s proven growth model, reinforced by its North American and European playbooks, suggests its ANZ launch will not only be commercially successful but also act as a keystone for broader Asia-Pacific ambitions.