Coffee Holding, a New York-based roasted coffee company, has relaunched its Harmony Bay Coffee brand.

The coffee brand has been relaunched in fresh new packaging, along with various new 40oz. bag offerings.

According to Andrew Gordon, the CEO of Coffee Holding, the new packaging has given a much-required facelift to the Harmony Bay Coffee brand to attract a newer and younger coffee drinking demographic. The sleek new packaging design is said to be more appealing while containing the same coffee product.

Andrew Gordon said: “Our current customers have given us great feedback on the new packaging and we have already gained additional distribution into new markets, including our first sales on the west coast. Our new 40oz. bag offerings, available in French Roast, Breakfast Blend and Hazelnut, join our current top two sellers, the 40oz. Colombian and Donut Shop blends, to offer our consumer a complete line of 40oz. bags.

“Our 40oz. offerings provide both great value and great quality and our customers have shown to be highly receptive of these larger size bags.”

Harmony Bay Coffee can also be found in multiple flavors in Coffee Holding’s 11oz. bags and single-serve cups.

  Andrew Gordon, Coffee Holding, Harmony Bay Coffee, USA