bswift launches integrated personalization platform to redefine benefits engagement

bswift LLC, a leading provider of employee benefits technology and administration, has introduced a groundbreaking personalization and engagement engine. This innovative solution, developed following the acquisition of Evive Health, LLC, combines advanced data-driven personalization with predictive analytics to optimize benefits awareness and utilization. The launch positions bswift at the forefront of the benefits administration industry, empowering businesses to deliver meaningful engagement strategies while supporting employees in managing their health and wellbeing.

The integration of Evive Health’s expertise into bswift’s core platform is a strategic move that addresses the evolving priorities of employers and employees alike. bswift’s CEO, Ted Bloomberg, highlighted that engagement, personalization, and cost management remain central concerns for employers. He explained that the partnership with Evive enables bswift to directly tackle these challenges through a unified system, delivering proven capabilities that drive results.

Using predictive analytics and behavioral science, the personalization engine delivers tailored, actionable communications that resonate with employees. The platform has achieved measurable outcomes, including tripling the number of health actions taken based on professional recommendations and boosting preventative care screenings by 12%. This transformation is achieved through a multi-channel approach, ensuring that messages reach employees at the right time and in the right format.

Matt Waldrup, bswift’s Executive Vice President of Product, noted that the new capabilities provide a comprehensive reimagining of the employee benefits experience. By incorporating personalized communication journeys, gamification strategies, and robust analytics, bswift aims to make benefits more accessible and impactful. Employers, in turn, gain the tools needed to track engagement metrics and calculate the return on investment from targeted campaigns, enhancing the overall efficiency of their benefits programmes.

bswift’s personalization engine delivers a suite of advanced features, such as intuitive mobile access, gamified incentives, and analytics dashboards. These tools are designed to motivate employees to adopt healthier habits, maximize their use of available benefits, and achieve better health outcomes. This data-driven approach aligns seamlessly with the company’s mission to empower businesses and individuals with adaptive, user-friendly solutions that enhance their quality of life.

The launch also underscores bswift’s commitment to innovation in benefits administration. By leveraging Evive Health’s proven engagement methodologies, the company solidifies its role as a trusted partner for businesses striving to improve employee satisfaction and productivity. Employers can now implement smarter communication strategies that not only save costs but also improve workforce wellbeing.

bswift LLC serves millions globally with its cloud-based technology, focusing on adaptive service, personalized solutions, and data-driven results. The integration of this personalization platform further reinforces its leadership in the benefits administration sector, offering both employers and employees a dynamic, user-friendly experience that delivers tangible outcomes.