Britvic acquires plant-based drinks brand Plenish

UK-based soft drinks company Britvic has acquired Plenish, a plant-powered drinks brand, for an undisclosed price, in a deal announced earlier this month.

The acquisition of Plenish is expected to boost Britvic’s offering in the plant-based segment.

Established in 2012 by Kara Rosen, Plenish provides a variety of plant-based milks and plant-powered juice drinks, which can be found in major national grocery retailers in the UK.

Kara Rosen said: “I started Plenish nine years ago in my kitchen to help make it easy and delicious for people to improve their health and make a positive impact for the planet. Our plant-based drinks are still made like I originally made them at home– with best-in-class ingredients sourced from sustainable, organic farms and no additives.

“I’m so excited for Plenish to join forces with Britvic, who I’ve long admired as a brilliant builder of brands and shares similar values, particularly around healthier people, and planet. Together we can reach more people in more places with products and programmes that help you feel good, made in a way that you can feel good about.”

Britvic acquires plant-based drinks brand Plenish

Britvic acquires plant-based drinks brand Plenish. Photo courtesy of Gryffindor/Wikipedia.org.

For Britvic, the transaction is in line with its strategy of creating a portfolio of soft-drinks brands for every consumer occasion and also the company’s focus on accessing new spaces in the soft drinks segment.

The British soft drinks company said that consumers are preferring healthier, plant-based products over dairy and therefore the demand for the non-soya plant-based milk products has drastically grown over the past decade.

Simon Litherland – CEO of Britvic said: “Plenish is a fantastic addition to Britvic’s stable of market-leading products, and I am delighted to welcome them to our business. In only a short time, Plenish has built a hugely impressive brand offering a fantastic range of products that cater to the growing demand for healthy and nutritious juices and plant-based milks.

“At Britvic, we have a long history of building successful brands and we see tremendous potential in Plenish that we look forward to realising in the years ahead.”

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