BoConcept partners with Dassault Systèmes to deliver virtual twin-powered 3D furniture design experiences in 65 countries

Why is BoConcept integrating HomeByMe 3D solutions into its global retail strategy in partnership with Dassault Systèmes?

Danish premium furniture brand BoConcept has entered a five-year global partnership with Dassault Systèmes (EPA: DSY) to roll out the HomeByMe 3D room planning and product configuration platform across its global retail footprint. The collaboration will bring advanced digital visualization tools to BoConcept’s customer experience framework in 65 countries, empowering consumers to design, configure, and personalize furniture through high-fidelity 3D environments online and in stores.

As part of this digital-first transformation, BoConcept is embedding HomeByMe into its omnichannel customer journey, aiming to shorten sales cycles, reduce manual processes, and offer a seamless blend of virtual inspiration and physical retail consultation. The partnership is expected to serve both customer experience and operational agility goals for BoConcept’s 300-store global network.

This move represents a significant leap for the lifestyle brand, as it strengthens its digital infrastructure at a time when immersive retail technology and demand for made-to-order customization are reshaping consumer expectations in the home furnishing sector.

How does BoConcept’s deployment of HomeByMe align with rising consumer demand for furniture personalization?

The strategic integration of Dassault Systèmes’ HomeByMe platform is driven by BoConcept’s intention to meet a sharp rise in customer preference for personalized, made-to-order furniture with rapid design-to-delivery cycles. According to industry insights referenced by Dassault Systèmes, roughly 34% of European consumers now expect to use a configurator for their next major living room furniture purchase, signaling a robust market shift toward interactive, self-guided design tools.

HomeByMe’s core capabilities—such as the 3D room planner and web-based product configurator—allow consumers to simulate complete living spaces using real-time rendering, material and color selection, and spatial arrangement tools. BoConcept aims to capitalize on this trend by offering a compelling hybrid experience where digital inspiration and real-world craftsmanship intersect.

With HomeByMe, consumers will be able to collaborate directly with BoConcept designers online or in stores, visualize product modifications instantly, and finalize room layouts before placing custom furniture orders. The configurator also captures all specifications needed for fulfillment and synchronizes data with BoConcept’s back-end operations to accelerate manufacturing and shipping workflows.

What specific retail and operational advantages does BoConcept expect from this Dassault Systèmes collaboration?

BoConcept’s retail strategy centers on driving higher customer engagement and faster sales conversion through digital augmentation of traditional shopping. By replacing paper-based planning and static catalogs with real-time virtual simulations, BoConcept anticipates increased satisfaction across both online and in-store interactions.

Operationally, the platform reduces friction in the sales funnel by automating key stages of the design-to-order process. The HomeByMe configurator allows store staff and consumers to co-create product plans in high-resolution, eliminating order errors while enabling rapid hand-off to production. This improves BoConcept’s time-to-market on custom furniture and enhances supply chain responsiveness.

“Personalization, individual style, and expression in the home are important to our customers who seek a strong digital experience and fast delivery times,” said Søren Hansen, Head of IT at BoConcept. “By partnering with Dassault Systèmes, our ambition is to elevate our customers’ buying journeys and show our commitment to provide them with flexible interior design services and industry-leading customization of our made-to-order furniture.”

The partnership reflects BoConcept’s intent to become a category leader in customized furniture and digitally empowered design journeys. Dassault Systèmes’ virtual twin platform supports BoConcept’s vision of data-driven, scalable design operations that are both inspirational and functional.

How does Dassault Systèmes position its HomeByMe platform within the evolving digital retail landscape?

French software giant Dassault Systèmes, known for its 3DEXPERIENCE platform and leadership in PLM (Product Lifecycle Management) software, is positioning HomeByMe as a flagship retail solution that enables immersive customer engagement through high-precision digital assets. The platform was originally developed for manufacturing and industrial design environments but has since expanded into consumer sectors, including furniture, fashion, and home goods.

“Retailers who embrace technology that inspires customers to create their dream home lead the industry,” said Annabel Chaussat, CEO of 3DVIA, a Dassault Systèmes brand. “Virtual assets are the enabler of new products and services for end-consumers. At a time when 34% of Europeans say they want to use a configurator for their next living room furniture purchase, with HomeByMe, BoConcept can respond to this trend and position itself as a leader.”

Dassault Systèmes’ 3D virtual twin capabilities give retailers the tools to visualize customer intent, reduce design ambiguity, and compress production cycles. For BoConcept, the technology provides both an aesthetic and functional edge in an increasingly competitive retail landscape.

What is the broader market context for BoConcept’s move toward 3D digital room planning and configurator tools?

BoConcept’s adoption of 3D planning solutions aligns with a broader retail trend toward immersive, omnichannel customer journeys. Post-pandemic shifts in consumer behavior have accelerated demand for interactive ecommerce, spatial visualization, and home-centric product personalization. Furniture retailers with configurable product portfolios are investing heavily in digital experience platforms that let consumers build spaces, not just shop for items.

Historically, BoConcept has emphasized timeless design and urban functionality, but the company’s new digital strategy reflects a pivot to experience-first retail. Competitors in the premium furniture category have similarly begun integrating design software and AI-powered planning tools to close the gap between product inspiration and final purchase.

Institutional sentiment around BoConcept’s move is largely positive, with industry observers viewing it as an essential evolution in retail personalization. Analysts believe that brands offering co-creation and fast-track delivery via digital workflows will enjoy superior brand equity and improved conversion metrics over the next cycle.

What outcomes and strategic advantages could emerge for BoConcept over the next five years?

With this Dassault Systèmes partnership secured for five years, BoConcept is positioned to capture significant value through elevated design services, better inventory utilization, and enhanced customer loyalty. As the 3D digital planning interface becomes normalized within the BoConcept shopping experience, the brand may also generate long-tail value in the form of higher average order values and reduced return rates.

From an operational standpoint, the platform introduces scalability to BoConcept’s design consultations, enabling fewer staff to serve more customers across geographies. The data collected through HomeByMe also opens pathways for improved supply chain forecasting and leaner production systems.

Looking forward, institutional investors and retail analysts anticipate further platform rollouts, including AI-driven suggestions, augmented reality integrations, and cross-channel configurator marketing. BoConcept’s proactive investment in HomeByMe reflects confidence in digital-first retailing and a commitment to innovation-led growth in the premium furniture space.