Bharat Sanjeevani Program : IndusInd Bank, Bharat Financial partner with UP for livestock healthcare

In a significant collaboration aimed at enhancing livestock healthcare and welfare, IndusInd Bank and its 100% subsidiary, Bharat Financial Inclusion Limited (BFIL), have signed a Memorandum of Understanding (MoU) with the State Government of Uttar Pradesh. This partnership is part of their social initiative, the Bharat Sanjeevani Program, focusing on the Western Uttar Pradesh region. The program includes comprehensive operational support for a newly established Cow Sanctuary in Muzaffarnagar and introduces a doorstep tele-medicine and mobile veterinary service under the Corporate Social Responsibility (CSR) umbrella named Sattvam.

The Bharat Sanjeevani Program, spearheaded by IndusInd Bank and BFIL, is designed to support the Cow Sanctuary in Muzaffarnagar, a flagship project by the Government of India. Initially catering to 5,000 destitute cattle, the sanctuary aims to expand its reach in a phased manner. Alongside, the program, in collaboration with the Harit Pradesh Milk Producer Company (HPMPC) and promoted by the National Dairy Development Board (NDDB), will roll out doorstep telemedicine and mobile veterinary services across seven districts in Western Uttar Pradesh, including Muzaffarnagar, Meerut, Bulandshahr, Saharanpur, Hapur, Shamli, and Bijnor. This initiative also features a centralized call center in Muzaffarnagar, providing farmers with access to mobile veterinary services through a toll-free number, facilitated by professionals, medicines, and a dedicated mobile app.

Dr. Sanjeev Kumar Balyan, Union Minister of State for Animal Husbandry, Dairying, and Fisheries, lauded the efforts of IndusInd Bank and BFIL, stating, “I extend my sincere appreciation to IndusInd Bank and Bharat Financial Inclusion Limited for their invaluable collaboration in supporting the Cow Sanctuary project in Muzaffarnagar, UP. This collaboration underscores the power of public-private partnerships in driving positive change for the betterment of our society.”

Sumant Kathpalia, Managing Director & CEO of IndusInd Bank, expressed pride in partnering with the State Government of Uttar Pradesh, emphasizing the bank’s broader mission to enhance community well-being and economic empowerment through the Bharat Sanjeevani Program. Similarly, J Sridharan, Executive Vice Chairman of BFIL, highlighted the initiative’s aim to improve health outcomes, productivity, and livestock management practices in rural areas, reflecting the company’s commitment to addressing the rural-urban divide.

The Bharat Sanjeevani Program has already made significant impacts across several states in India, assisting over 15 lakh farmers and treating over 2 million livestock. In recognition of its efforts, BFIL was awarded the maiden National CSR award by the Ministry of Corporate Affairs in 2019.

This partnership between IndusInd Bank, BFIL, and the Uttar Pradesh Government represents a milestone in CSR activities, particularly in the livestock management sector, showcasing a successful model of public-private collaboration for rural development and welfare.