Beamr Imaging, NVIDIA unveil automated video modernization research at ACM Mile-High-Video 2024
Beamr Imaging Ltd. (NASDAQ: BMR), a frontrunner in video optimization technology, alongside NVIDIA Corporation, a giant in the tech industry, revealed their joint research on automated video modernization at the esteemed ACM Mile-High-Video 2024 conference in Denver, Colorado. This collaboration marks a significant milestone in addressing the challenges of adopting the efficient yet underutilized AOMedia Video 1 (AV1) format, which despite backing from leading technology companies like Amazon, Google, and Microsoft, has seen slow adoption rates due to the complexities and costs associated with upgrading existing video libraries.
The exponential growth in video usage, predominantly in formats that predate current technological advancements such as smartphones and high-speed internet, underscores the urgent need for an upgrade to more efficient video formats like AV1. Beamr’s Chief Technology Officer, Tamar Shoham, highlighted the dual challenges of high computational requirements and the steep learning curve associated with adopting new video standards. Shoham emphasized that the collaboration between Beamr and NVIDIA introduces an automated process that not only ensures the maintenance of video quality with optimized bitrates but also leverages NVIDIA’s hardware acceleration to achieve performance parity or even superiority over previous formats, all at no additional cost.
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Revolutionizing Video Formats: How Beamr and NVIDIA Are Leading the Transition to AV1
This technological breakthrough is powered by Beamr’s Content-Adaptive-Bitrate technology, protected by 53 patents and the result of over a decade of research and development. This innovation promises to make the transition to modern video codecs like AV1 seamless, without compromising on quality. The ACM Mile-High-Video conference, a premier event focused on media compression and streaming, serves as the perfect platform for unveiling this research, bringing together engineers and researchers from academia and the industry.
Moreover, Beamr announced its plans to launch a new video cloud service on Amazon’s AWS, powered by NVIDIA, on February 20, 2024. This service aims to democratize video processing, making it more accessible and affordable. This initiative is poised to revolutionize the video technology landscape, making it easier for content creators, streaming services, and users to adopt more efficient video formats, ultimately enhancing the viewer experience across the globe.
The collaboration between Beamr Imaging Ltd. and NVIDIA Corporation signifies a pivotal moment in video technology, potentially catalyzing a shift towards more efficient video formats like AV1. This partnership not only addresses the technical and economic hurdles of video modernization but also sets a new benchmark for the industry. The automated process for transferring video libraries to AV1, backed by Beamr’s patented technology and NVIDIA’s hardware, represents a significant leap forward in making high-quality video streaming more sustainable and cost-effective.