The Fédération Internationale de Football Association (FIFA) has unveiled Bank of America as the Official Bank Sponsor for the FIFA World Cup 2026. This landmark partnership highlights Bank of America’s commitment to promoting wellness, supporting excellence, and making a significant community impact through sport.

A Historic Partnership for Global Impact

The agreement, which extends through the FIFA World Cup 2026, underscores Bank of America’s dedication to advancing the global growth of football and enhancing the tournament’s influence on fans worldwide. The collaboration aims to engage football enthusiasts of all ages, abilities, and backgrounds, emphasizing the sport’s universal appeal.

Bank of America, known for its partnerships with iconic sports brands, will utilize this sponsorship to bolster its global and local market strategies. The partnership is expected to create lasting positive effects in communities where the bank’s clients and employees reside, strengthening their connection to the global sporting event.

FIFA’s Endorsement of Bank of America

FIFA President Gianni Infantino expressed enthusiasm about the new partnership, stating, “We are extremely excited to welcome Bank of America as a global sponsor of this groundbreaking FIFA World Cup. Bank of America’s commitment to community engagement both domestically and globally aligns with our goals for the tournament and beyond. Their international support marks a major milestone for our organisation as we continue to serve our game for the benefit of the entire world.”

As FIFA’s first-ever global sponsor in the banking sector, Bank of America will leverage this opportunity to engage with communities through its responsible growth strategies, including community outreach, youth programming, and financial education. This approach aligns with FIFA’s mission to foster football development and make a positive impact worldwide.

Bank of America’s Vision for the World Cup

Brian Moynihan, Chair and CEO of Bank of America, emphasized the significance of the World Cup, stating, “Football connects the world like no other sport. The FIFA World Cup 2026 is a tremendous opportunity to celebrate the pursuit of excellence and showcase how we deliver for our clients, teammates, and the communities we serve across the U.S. and around the world.”

The 2026 FIFA World Cup, set to be the largest and most innovative in the tournament’s history, will feature 104 matches with 48 teams across 16 host cities in the USA, Canada, and Mexico. This expanded format provides an unparalleled platform for brands to engage with a global audience, as both players and fans take centre stage.

  Bank of America, Brian Moynihan, community impact, FIFA, FIFA World Cup 2026, financial services, Gianni Infantino, global football, sports partnerships, sports sponsorship