Avidia Bank partners with Q2 Holdings to revolutionize digital banking experience

Q2 Holdings, Inc. (NYSE: QTWO), a leader in digital transformation solutions for financial services, has been chosen by Avidia Bank to enhance its digital banking platform, signaling a significant shift in how the bank interacts with and serves its customers.

Established in 1869, Avidia Bank, a $2.6 billion mutual community bank, has embarked on a journey to significantly upgrade its digital offerings to improve customer service and streamline internal processes. This initiative includes the integration of several Q2 solutions, such as the Q2 Digital Banking Platform, Q2 Innovation Studio, and Q2 Marketplace, aimed at fostering faster innovation and offering differentiated customer experiences.

Janel Maysonet, Senior Vice President and Chief Marketing Officer at Avidia Bank, expressed enthusiasm for the new partnership: “As a marketer, I couldn’t be more excited about the potential with Q2. Q2 enables us to differentiate from other banks by leveraging the Q2 Innovation Studio to embed fintech solutions like Personetics within our digital banking platform. This will allow us to provide real-time insights and automated saving plans, helping our customers work toward their goals and financial decisions with confidence, all while creating stickier, deeper relationships with our account holders.”

A key component of Avidia Bank’s digital transformation is the integration of Personetics’ AI-powered personalization engine through Q2’s platform. This technology will deliver hyper-relevant, real-time insights, advice, and savings journeys, empowering customers to manage finances confidently and make informed decisions.

Katharine Briggs, Chief Product Officer at Q2, highlighted the expected outcomes of this collaboration: “We are excited to partner with Avidia Bank to transform and streamline their digital banking experience. By leveraging the Q2 platform, Q2 Innovation Studio, and the partner fintech ecosystem, we believe Avidia Bank can better serve account holder needs and provide a differentiated customer experience, enabling them to drive stronger engagement while broadening their regional footprint.”

The partnership is poised to enhance Avidia Bank’s customer interactions by integrating cutting-edge technology and data-driven insights into its service offerings. This approach is expected to transform how the bank engages with its customers, fostering deeper, more personalized relationships.

Jody Bhagat, President of the Americas at Personetics, applauded Avidia’s strategic move: “We applaud Avidia for taking this bold step to enhance its customer experience through personalized engagement. With turnkey data integration along with the capability to embed Personetics into the Q2 Digital Banking Platform, Avidia Bank can now deliver hyper-personalized engagement that drives deeper customer relationships.”

This collaboration between Avidia Bank, Q2, and Personetics marks a significant advancement in the use of digital technology within the banking sector. It demonstrates how traditional banks can leverage modern fintech innovations to enhance customer satisfaction and operational efficiency. As Avidia Bank continues to integrate these advanced digital solutions, it sets a benchmark for other community banks aiming to modernize their services in an increasingly digital world.