Aurionpro acquires Interact DX: A game-changer for digital customer engagement in BFSI

Aurionpro has announced its acquisition of Interact DX, a leading Digital Customer Engagement product suite for the BFSI industry in Asia. This innovative platform, renowned for integrating all forms of customer communications and interactive marketing, promises to redefine digital customer engagement for banks, insurers, and other financial institutions. The acquisition, pending shareholder approval, is set to be finalized by September 30, 2023.

Interact DX is powered by state-of-the-art digital technology and a highly scalable architecture, ensuring personalized communications, including audio-video technology, across various financial domains. Whether it’s interactive customer statements, targeted ads, welcome kits, loyalty rewards, or KYC forms, this platform facilitates multilingual communications seamlessly. With its capability to deliver through multiple channels like web, mobile, email, print, and digital kiosks, Interact DX stands at the forefront of digital customer engagement solutions.

This acquisition strategically aligns with Aurionpro’s enterprise-grade fintech products, targeting banks and non-bank financial institutions globally. The product’s dominance in India, coupled with its expanding Asian footprint, offers significant growth opportunities. With Aurionpro’s global presence and vast client base, the global outreach of Interact DX is poised to expand further.

The business transaction is set on a slump sale basis, with an all-cash deal not exceeding INR 140 crores, funded through Aurionpro’s internal accruals.

Ashish Rai, Vice Chairman of Aurionpro, commented on the acquisition, “Interact DX, with its stronghold in the digital engagement space and a formidable BFSI client base in Asia, strengthens our existing digital banking offerings. It also paves the way for our foray into the Insurance space. The potential for growth by leveraging Aurionpro’s global presence and networks is immense. This acquisition is not only immediately beneficial to Aurionpro’s profits but is also set to create long-term value for our clients and shareholders.”

With this acquisition, Aurionpro cements its position in the fintech space, promising enhanced digital customer engagement solutions for the BFSI industry.