ATP Media partners with SES to transform global tennis broadcast distribution

ATP Media has joined forces with SES to transform the global distribution of live tennis content, introducing a more advanced and secure distribution model powered by the SES SCORE platform. This agreement will streamline the delivery of ATP Tour broadcasts, ensuring high-quality sports coverage reaches a worldwide audience of one billion tennis fans through over 70 broadcast partners.

By integrating hybrid IP, fibre, and satellite distribution, SES enables ATP Media to provide a centralised content orchestration system that enhances accessibility, security, and flexibility for broadcasters. The collaboration signifies a shift towards an IP-based content delivery network, ensuring a seamless transition away from satellite dependency while expanding ATP Media’s ability to customise coverage for different markets.

SES SCORE Platform Enhances ATP Tour Broadcast Management

With more than 200,000 hours of live tennis content generated annually from ATP Masters 1000, ATP 500, and ATP 250 tournaments, the SES SCORE platform allows ATP Media to manage its distribution effortlessly. The system enables broadcasters to access a wide array of customisable video feeds, audio tracks, and metadata, making it easier to curate broadcasts suited to regional audiences.

As the demand for live sports streaming solutions continues to grow, the SES SCORE platform provides a secure distribution model designed to support the evolving needs of broadcasters. By utilising SRT-based content orchestration, ATP Media ensures that its partners receive low-latency, high-quality video streams without the limitations of traditional satellite infrastructure.

This shift is particularly significant for ATP Masters 1000 tournaments, where ATP Media produces up to ten live court feeds. The SES SCORE platform facilitates seamless booking and automated delivery, allowing broadcasters to tailor coverage with region-specific commentary, camera angles, and enhanced match analytics.

Customising Tennis Broadcasts for a Global Audience

The partnership between ATP Media and SES represents a major advancement in sports broadcasting technology, allowing broadcasters to refine their coverage strategies. Through the SES SCORE platform, partners can select from multiple content sources, ranging from full-court views to dedicated player and coach isolation shots.

This level of customisation ensures that fans receive personalised sports coverage, creating a more immersive experience. The platform’s fully redundant hybrid distribution system guarantees uninterrupted broadcasts, making it a reliable choice for global sports media companies.

As sports streaming continues to dominate digital consumption trends, the demand for flexible, on-demand content delivery is at an all-time high. ATP Media’s decision to integrate SES SCORE underscores its commitment to enhancing live tennis content distribution while meeting the expectations of modern audiences.

SES Expands Role in Live Sports Broadcasting

The SES SCORE platform plays a crucial role in delivering premium live sports coverage, further solidifying SES’s position in the industry. By offering a secure distribution model that combines satellite, fibre, and IP connectivity, SES ensures that ATP Media’s broadcasts maintain consistent quality and minimal downtime.

This hybrid approach also benefits regional networks that require efficient content acquisition without significant infrastructure investments. The ability to adapt live broadcasts to diverse markets enables ATP Media to enhance its value proposition for both rights holders and end viewers.

With live sports streaming solutions becoming a dominant force in the industry, SES continues to innovate, providing sports organisations with future-ready content distribution systems. The ATP Media partnership highlights how SES’s expertise in hybrid sports broadcasting is redefining how major sporting events reach a global audience.

Future of Tennis Broadcasting with SES SCORE

The SES SCORE platform offers a blueprint for the future of sports broadcasting, addressing key challenges in live sports content management. As ATP Media transitions to a more streamlined, IP-based ecosystem, this collaboration underscores the benefits of integrated, hybrid distribution models.

By enhancing the efficiency and security of live sports streaming, SES enables ATP Media to remain at the forefront of global sports content distribution. This partnership not only strengthens ATP Media’s broadcasting capabilities but also sets a precedent for how live sports content can be managed and delivered in an increasingly digital-first world.