Asian Granito India ropes in Bollywood star Ranbir Kapoor as brand ambassador
Asian Granito India Limited (AGL), a leading name in Tiles, Engineered Marble, Quartz, and Bathware in India, has recently announced its collaboration with Bollywood superstar Ranbir Kapoor as its new brand ambassador. This partnership is set to bolster AGL’s brand presence, resonating well with its core values of innovation, dynamism, and constant evolution. With Ranbir Kapoor’s widespread appeal, especially among the youth, AGL aims to strengthen its connection with a broader audience and reinforce its position in the market.
Asian Granito India Ltd, known for pushing the boundaries of innovation and quality in the surfaces and bathware industry, looks forward to leveraging Ranbir Kapoor’s charisma and youthfulness. Kapoor’s alignment with the brand’s ethos of excellence and innovation is seen as a key driver in AGL’s journey towards setting new benchmarks in the industry.
Kamlesh Patel, Chairman and Managing Director of Asian Granito India Ltd, expressed his enthusiasm about this collaboration, stating, “We are delighted to welcome Ranbir Kapoor to the Asian Granito family. His charisma and appeal resonate deeply with our brand values, and we are excited to embark on this journey together. With Ranbir as our brand ambassador, we are confident of reaching new heights and creating memorable experiences for our customers.”
In response, Ranbir Kapoor shared, “I am honored to associate with a young and dynamic brand like AGL, which brings together elegance, innovation, and luxury in the surfaces and bathware category. I see AGL as a force to reckon with in the coming years.”
Asian Granito India Ltd is set to launch an engaging brand campaign featuring Ranbir Kapoor, highlighting its rich and innovative product collection. The campaign aims not only to showcase AGL’s exceptional offerings but also to mirror the individuality and modern sensibilities of its customers.
The collaboration with Ogilvy for the forthcoming brand campaign emphasizes AGL’s commitment to crafting narratives that resonate with consumer preferences and aspirations. This partnership is expected to deepen emotional connections with customers, presenting a vision of living spaces that reflect both AGL’s product excellence and contemporary lifestyle trends.
Established two decades ago, Asian Granito India Ltd has emerged as a leading luxury surfaces and bathware solutions brand in India. With a robust distribution network, including over 235 franchisee showrooms, 11 company-owned display centers, and a presence in over 100 countries through exports, AGL is poised for further growth. The association with Ranbir Kapoor marks a significant milestone in AGL’s journey, promising an exciting future filled with innovation, quality, and style.
The strategic partnership between Asian Granito India Ltd and Ranbir Kapoor is a testament to the power of celebrity influence in enhancing brand visibility and appeal. This collaboration is expected to not only elevate AGL’s brand presence but also align the brand closer to the preferences of the modern consumer, fostering growth and innovation in the competitive surfaces and bathware market.