Airtel Xstream Play expands OTT offering with aha Tamil and Telugu content

Bharat Airtel, India’s leading communications solutions provider, has announced a significant expansion of its OTT aggregator service, Airtel Xstream Play. With over five million paid subscribers, Airtel Xstream Play is set to enhance its offerings by including aha Tamil and Telugu, further cementing its position as India’s fastest-growing OTT aggregator service.

aha OTT: A Fast-Growing Regional Streaming Platform

A joint venture between Allu Arvind‘s Geeta Arts and My Home Group, aha OTT was launched in 2020 and has rapidly become one of the country’s leading regional OTT platforms. Offering an extensive library of original content, aha boasts over 750 films and 40+ original shows, including talk shows and reality TV, catering to the diverse entertainment needs of Tamil and Telugu audiences.

Airtel Xstream play enhances content library with strategic aha partnership

A Strategic Collaboration for Enhanced Content Reach

Adarsh Nair, CEO of Airtel Digital, commented on the collaboration, stating, “We welcome team aha onto our platform and look forward to collaborating with them to take their content across India.” This partnership aims to transcend language barriers and bring the best in Tamil and Telugu content not only to audiences in Tamil Nadu, Andhra Pradesh, and Telangana but also to discerning viewers across the country.

Rakesh CK, Senior VP and Head-SVOD and Business Strategy of aha, expressed excitement about the partnership, emphasizing its potential to broaden aha’s reach and impact, tapping into a larger audience base.

Airtel Xstream Play: A Hub for Diverse OTT Content

Airtel Xstream Play stands as India’s largest OTT content aggregator on a single app, offering premium content from partners like Sony LIV, Lionsgate Play, Chaupal, and many more. Subscribers can access an expansive collection of 40,000+ movie titles and shows from 20 content partners on the Airtel Xstream app with a minimum recharge of Rs. 148.

This collaboration between Airtel Xstream Play and aha marks a strategic step in enhancing the OTT content landscape in India, promising to deliver a richer and more diverse entertainment experience to viewers across the nation.