Airtel Payments Bank launches Airtel Safe Pay for making safe digital payments
Airtel Payments Bank, a subsidiary of Indian conglomerate Bharti Airtel, has launched ‘Airtel Safe Pay’ for safeguarding Airtel customers from increasing incidents of online payment frauds.
Airtel Safe Pay has been claimed by the payments bank to be the safest mode for making online payments.
With Airtel Safe Pay, Airtel customers who carry out UPI or netbanking based payments via Airtel Payments Bank, need not have to worry about their money leaving their accounts without their clear consent.
Airtel Safe Pay is said to make use of the ‘telco exclusive’ strength of Airtel’s network intelligence to offer an additional layer of payment validation when compared to the ongoing two-factor authentication. This gives the highest level of protection from possible frauds like phishing, stolen passwords or credentials, and also phone cloning.
Anubrata Biswas – MD and CEO of Airtel Payments Bank said: “As digital payments become the norm, especially in the post-pandemic world, we also have to solve for the challenge of frauds that are growing rapidly.
“We are happy to leverage Airtel’s core telco strengths to bring to market this unique capability that ensures that our customers have full control over their transactions. This sets a new benchmark in the Indian digital payments space by making security paramount.”
By using ‘Airtel Safe Pay’, customers of Airtel Payments Bank can make secure digital payments across online retailers, millions of merchants, utilities, apart from sending money.
Adarsh Nair – Chief Product Officer of Bharti Airtel said: “Airtel Safe Pay is yet another innovation where our secure network and world-class digital platforms combine to solve a unique market problem.
“At Airtel, we are taking the lead in offering the most secure digital payments platforms to our users and making sure that the customer is always in control without a worry about rogue transactions.”