ABC Fine Wine & Spirits extends 14-year collaboration with pediatric cancer foundation in Florida

ABC Fine Wine & Spirits, Florida’s largest family-owned wine and spirits retailer, has reaffirmed its partnership with the National Pediatric Cancer Foundation (NPCF) for the fourteenth consecutive year. The ongoing collaboration, supported by Constellation Brands, will once again drive fundraising efforts to accelerate research into low-toxicity and more effective treatments for pediatric cancers. The 2025 campaign will run from June 29 through September 1, inviting customers to contribute at checkout, purchase select participating brands, or donate directly online through ABC’s fundraising portal.

The Orlando-headquartered retailer, founded in 1936 and operating 126 locations across Florida, has cemented a legacy of corporate citizenship by raising over $2.3 million to date in support of childhood cancer research. This year’s initiative offers a multilayered contribution model that allows donors to round up at registers, purchase designated wine and spirits whose proceeds partially benefit the NPCF, or make direct digital contributions. Participating brands in the promotion include high-profile names like Kim Crawford, Ruffino, Casa Noble, Mi Campo, and Corona.

What is the mission of the National Pediatric Cancer Foundation and how has this partnership impacted research outcomes?

The National Pediatric Cancer Foundation is a nonprofit organization focused on funding clinical trials and research aimed at minimizing the harsh side effects and improving the effectiveness of pediatric cancer treatments. Working in collaboration with more than 40 hospitals and clinical institutions, the foundation has invested over $37 million since inception, underwriting 28 research initiatives that collectively aim to improve survival rates for children with cancer.

Through its continued partnership with ABC Fine Wine & Spirits, the foundation has gained access to substantial grassroots funding channels. The 2024 campaign alone raised $315,000, providing crucial capital for early-phase research and broader trials that seek to replace chemotherapy-heavy regimens with less toxic protocols. Institutional stakeholders underscore the value of such retailer-partnered fundraising models, as they combine awareness-building with real-time customer engagement.

NPCF CEO David Frazer emphasized the strategic importance of long-term alliances like this one, stating that sustained partnerships are vital to accelerating research timelines and offering “brighter futures” for children affected by the disease. The 14-year alliance has proven particularly effective in maintaining public interest and donor momentum across economic cycles.

Why is the ABC Fine Wine & Spirits campaign model seen as effective by analysts and institutional stakeholders?

Retail-driven donation campaigns, particularly those embedded into consumer checkout experiences, are increasingly recognized by analysts as high-leverage vehicles for charitable fundraising. These models are cost-efficient for nonprofits and easily scalable across large retail footprints. In the case of ABC Fine Wine & Spirits, the initiative gains further institutional credibility due to the direct alignment with national brands such as Constellation Brands, whose portfolio includes household wine and beer labels.

Analysts have pointed to the campaign’s three-pronged donation strategy—checkout rounding, cause-linked product purchases, and online giving—as a best-practice model that maximizes donor inclusivity and reduces friction. Moreover, because the campaign is time-bound yet recurring annually, it builds a rhythm of consumer expectation, which often leads to increased year-over-year contributions.

Institutional stakeholders also note the importance of authenticity and community roots in such campaigns. As a family-owned business with strong regional brand equity, ABC Fine Wine & Spirits can more credibly advocate for local philanthropic causes. That community resonance boosts customer trust and drives stronger campaign conversion rates at the point of sale.

What are analysts expecting from ABC Fine Wine & Spirits and NPCF’s campaign trajectory beyond 2025?

Looking forward, analysts expect the partnership between ABC Fine Wine & Spirits and the National Pediatric Cancer Foundation to continue evolving with digital integration and expanded brand participation. The campaign’s online component—currently centered on a direct donation portal—could benefit from social media engagement tools, retail app push notifications, and even AI-driven donor targeting to increase contribution rates.

Given the campaign’s successful 14-year tenure and cumulative fundraising performance, institutional observers anticipate further collaboration between the two entities, possibly expanding into co-branded awareness events or regional research funding grants. While ABC Fine Wine & Spirits remains Florida-focused, the campaign framework may serve as a replicable model for other mid-sized regional retailers seeking to formalize their corporate social responsibility footprints.

From the foundation’s perspective, the consistency of ABC’s annual fundraising makes it possible to plan longer-term research initiatives without the funding volatility often seen in short-cycle grants. This strategic stability is a key differentiator for NPCF as it competes for visibility and dollars among national health nonprofits.

What role does Constellation Brands play in the annual fundraising partnership for childhood cancer research?

Constellation Brands has played a central supporting role in the ABC–NPCF partnership by aligning its beverage portfolio with the campaign’s promotional offerings. Customers purchasing select brands—such as Kim Crawford, Saldo, The Prisoner, Harvey & Harriet, and Corona—contribute indirectly to the research cause, with a portion of proceeds redirected toward the foundation.

This form of passive fundraising, often referred to as cause-linked marketing, allows the retailer and supplier to incentivize product sales while meeting philanthropic goals. Institutional marketers note that campaigns like this often drive modest but measurable upticks in sales during the promotional window, particularly when POS (point-of-sale) signage and digital campaigns are synchronized across channels.

By coupling brand equity with charitable impact, Constellation Brands reinforces its community engagement credentials and builds consumer goodwill—factors that can offer reputational insulation in highly regulated sectors like alcohol retail.

How can Florida residents and ABC Fine Wine & Spirits customers participate in the 2025 donation campaign?

From now through September 1, 2025, Florida residents and retail patrons of ABC Fine Wine & Spirits can participate in the pediatric cancer fundraising campaign in three primary ways. First, they can round up their purchases or contribute any amount at checkout across ABC’s 126 statewide locations. Second, they can opt to purchase designated partner brands clearly marked as part of the NPCF fundraiser. Third, direct donations can be made anytime through the campaign’s online portal hosted on abcfws.com/nationalpcf.

ABC Fine Wine & Spirits leadership continues to urge consumers to act, emphasizing that 43 children are diagnosed with cancer each day—a figure that underscores the urgency and scale of the issue. “This partnership is about more than raising money—it’s about delivering hope,” said Dave Larue, Executive Vice President of Sales at ABC, in a prepared statement accompanying the campaign announcement.

Supporters are also encouraged to watch the official campaign video, available on YouTube, which features testimonials and highlights from previous years’ efforts.