Southern Glazer’s expands Trinchero Estates partnership across 17 markets

Expanding its strategic partnership, Southern Glazer’s Wine & Spirits, a beverage alcohol distributor, has widened its distribution agreement with Trinchero Family Estates (TFE), ranking as the world’s second-largest family-owned winery and the fourth-largest in general.

With this expanded agreement, Southern Glazer’s now represents Trinchero Family Estates in 17 key markets including Arizona, California, Arkansas, Florida, Colorado, Hawaii, Kentucky, Missouri, Illinois, Ohio, New York, New Mexico, South Carolina, and Nevada, and the brokerage markets of Utah, Mississippi, and Wyoming.

Wayne E. Chaplin — Southern Glazer’s CEO said: “I’m proud of all that we’ve accomplished with Trinchero Family Estates throughout the years.

“We are looking forward to seeing the continued impact, innovation, and growth that our expanded partnership will bring.”

Trinchero Family Estates stands to gain significantly from this enhanced collaboration, gaining access to Southern Glazer’s National Accounts capabilities, dynamic centers of excellence, and the highly regarded Proof eCommerce platform.

Additionally, Trinchero Family Estates will be able to harness deep data insights for wine and spirits that Southern Glazer’s can offer. This expanded alignment underlines the shared ambition of both firms to explore further opportunities and optimize their market presence.

Bob Torkelson — Trinchero Family Estates President and CEO said: “I’m looking forward to building the next generation of growth for our company and our brands.

“After decades of working together, we’ve achieved great success with Southern Glazer’s and are excited to bolster our relationship with a partner that shares our vision and family values.”