Brigade Group signs JDA for Rs 300cr luxury residential and senior living project in Mysuru

Brigade Enterprises Limited has signed a joint development agreement (JDA) for a luxury residential project with senior living on Bogadi Road, Mysuru. The project, spanning 5 acres and 12 guntas, will feature approximately 0.45 million square feet of residential development, with an estimated gross development value (GDV) of ₹300 crore.

Designed as a mixed-use luxury community, the development will allocate 25% of its units to senior living spaces, while the remaining 75% will consist of 2 and 3 BHK luxury apartments. The residences will be complemented by modern amenities and a premium clubhouse, offering a well-integrated lifestyle for both senior residents and high-end homeowners. The location, just 4.5 kilometers from Brigade Palmgrove, places it in a sought-after residential corridor, further enhancing its appeal.

Brigade Group Strengthens Mysuru Footprint With Luxury Senior Living Focus

Pavitra Shankar, Managing Director of Brigade Enterprises Limited, highlighted the significance of the project in the company’s growth strategy. She stated that the land acquisition marked a key milestone in Brigade Group’s expansion in Mysuru, aligning with its long-term vision to develop thoughtfully designed residential spaces. The project, she noted, aims to build vibrant, high-quality communities that cater to diverse lifestyle needs while incorporating innovation and sustainability.

Brigade Group’s focus on senior living solutions reflects the increasing demand for specialized housing options tailored to retirees. With India‘s ageing population projected to rise, the inclusion of senior living residences is a strategic move to serve this growing demographic. The company aims to provide a safe, accessible, and community-driven environment for seniors, featuring dedicated facilities and services that cater to their unique needs.

Mysuru’s Growing Luxury Housing Market Attracts Investment

Mysuru has been witnessing strong demand for premium residential developments, fueled by its strategic infrastructure projects, improving connectivity, and growing investor interest. With its proximity to Bengaluru and enhanced road networks, the city has become an attractive destination for luxury real estate investments.

Brigade Group’s project on Bogadi Road, near the upcoming Outer Ring Road, positions it within a rapidly developing zone. This strategic location is expected to benefit from increasing property values and demand for high-end residences, making it a compelling investment opportunity.

Brigade Enterprises Stock Performance and Market Sentiment

Brigade Enterprises’ latest expansion in Mysuru comes amid volatile market conditions for its stock. As of March 29, 2025, the company’s stock was trading at ₹976.65, reflecting a 1.84% decline from the previous close of ₹995.00. The stock has fluctuated within a 52-week range of ₹908.25 to ₹1,453.10, indicating both growth potential and market corrections.

Financially, Brigade Enterprises maintains a price-to-earnings (P/E) ratio of 37.4, positioning it at a higher valuation relative to some industry peers. The company has an 11.7% return on equity (ROE) and a dividend yield of 0.20%, offering modest returns to investors.

Despite recent declines, analyst sentiment remains positive. CRISIL Ratings recently upgraded Brigade Enterprises’ credit rating outlook from ‘Stable’ to ‘Positive’, reflecting improved financial stability and long-term growth potential. Additionally, a strong buy consensus among market analysts suggests continued confidence in the company’s growth trajectory, particularly following its new project launches.

Brigade Group’s Commitment to Urban Innovation and Premium Living

Established in 1986, Brigade Group has built a reputation for delivering high-quality residential, commercial, retail, and hospitality projects across South India. With developments in Bengaluru, Chennai, Hyderabad, Mysuru, Kochi, Trivandrum, and Gujarat’s GIFT City, the company has been instrumental in shaping urban landscapes with landmark projects.

The luxury residential project with senior living in Mysuru is a testament to Brigade Group’s commitment to redefining urban living while catering to the evolving preferences of modern homeowners and senior residents alike. By integrating premium amenities, sustainable design, and a strong community focus, the company aims to establish a new benchmark for upscale living in Mysuru.

From an investment standpoint, Brigade Enterprises presents growth potential but remains highly valued, making it a stock that investors should monitor closely. While analysts continue to recommend a ‘Strong Buy’, potential buyers should evaluate market conditions before entry, while existing shareholders may consider a ‘Hold’ stance given current valuations.