L’Oréal Hong Kong launches Big Bang Beauty Tech Innovation Programme

L’Oréal Hong Kong has unveiled the Big Bang Beauty Tech Innovation Programme, a pioneering open innovation accelerator designed to transform the beauty industry through technology. This initiative is a collaboration with the Hong Kong Science and Technology Parks Corporation (HKSTP) and Business France, aiming to revolutionize beauty retail by integrating cutting-edge technologies and creating immersive consumer experiences.

Through this initiative, L’Oréal intends to bring the essence of Lancôme’s “Domaine de la Rose” to life for consumers in Hong Kong by leveraging innovative beauty tech solutions. The program is set to redefine how customers interact with Lancôme’s products, enriching their experience and connection with the brand’s heritage.

HKSTP and Business France are crucial partners in the Big Bang Hong Kong edition, helping to scout and nurture innovative solutions from a diverse pool of startup talent in both Hong Kong and France. These collaborations are focused on co-incubating and fostering promising startups, thus driving the development of groundbreaking beauty tech solutions and enhancing cross-sector collaboration.

Eva YU, President and Managing Director of L’Oréal Hong Kong, expressed her enthusiasm for the collaboration: “At L’Oréal, we believe that innovation and collaboration can push the boundaries of what’s possible. This programme reflects our beauty tech commitment to fostering innovation and driving positive change in the beauty industry.”

Albert WONG, CEO of HKSTP, and Christile DRULHE, Consul General of France in Hong Kong and Macau, also praised the initiative, highlighting its potential to transform the beauty sector and foster the exchange of talent and ideas between Hong Kong and France.

The initiative is open for applications from startups with validated business ideas and functional prototypes. Selected startups will gain access to invaluable resources, mentorship, and potential commercial pilot opportunities. They will also have the chance to showcase their solutions at the China International Import Expo in Shanghai in November 2024.

Big Bang is part of L’Oréal’s broader strategy to disrupt beauty solutions globally through collaborative innovation. Launched initially by L’Oréal China in 2020, the programme is now a key component of L’Oréal’s offerings across North Asia and has recently expanded to the South Asia Pacific, Middle East, and North Africa regions.