Tricoci launches professional skincare line and facial service for long-term skin health

Privately-held beauty and wellness operator Tricoci Salon & Spa, known for its premium service legacy across Chicago’s luxury salon space, has officially launched its TricociSkin Facial and Tricoci Skincare collection. The dual expansion, unveiled on June 4, 2025, marks the brand’s first entry into the fast-growing professional skincare segment, introducing a new revenue stream built on nearly five decades of in-clinic expertise.

The expansion arrives as part of the American wellness brand’s broader strategy to internalize product innovation through its Beauty CPG hub, which previously launched its salon-grade Tricoci Collection and the scalp-focused Nutrire line. With 13 locations throughout the Chicago metropolitan area, Tricoci is now positioning itself as a vertically integrated beauty provider with capabilities across in-person services and at-home care.

What is the TricociSkin Facial and why is it different from traditional treatments?

Tricoci’s new TricociSkin Facial is a 60-minute service co-developed by the brand’s team of licensed estheticians, who operate on the salon floor. The treatment features a proprietary five-point technique designed to promote product absorption, enhance skin texture, and visibly improve tone and radiance over time. According to internal executives, the offering was created to fill a clinical performance gap between spa relaxation facials and dermatologist-led corrective care.

“This is an essential skin treatment, not a trend,” said Jamee Taylor, Senior Vice President of Service & Education at Tricoci Salon & Spa. “It’s results-driven and reflects how real clients want to feel—confident, cared for, and in control of their skin.”

Each session is tailored for the individual, aligning with Tricoci’s broader service philosophy of hands-on customization and long-term results. While the brand has long offered spa services including facials, massages, and waxing, the new facial formalizes its dermatological focus through a clinically-inspired structure and service language.

How the new Tricoci Skincare line complements in-salon services

In tandem with the service, Tricoci debuted Tricoci Skincare, a proprietary line of 11 daily-use skincare products formulated with clinical-grade ingredients. The line was developed through a collaboration between Tricoci’s estheticians and its internal product development team, led by Vice President Teri-Ann Marchigiani.

The product range is designed to support skin between professional sessions while maintaining the same efficacy level expected from spa treatments. Targeting hydration, texture, aging, and acne, the collection aims to deliver results for a broad range of skin concerns without adding unnecessary complexity to consumers’ routines.

“We’ve spent decades building trust through our services,” said Marchigiani. “With Tricoci Skincare, we’re delivering that same level of care and effectiveness in every product.”

Each product is formulated for easy integration into a personalized regimen and mirrors the performance standard of professional skincare houses. The American beauty and wellness company emphasized clean formulation standards and real-world feedback from spa clients during the development process.

How this launch fits into Tricoci’s innovation and product development strategy

The rollout of TricociSkin and the new skincare line is the third product launch from Tricoci’s internal Beauty Consumer Packaged Goods (CPG) innovation division, which develops brands based on professional feedback and service-floor insight. The first two launches—Tricoci Collection (for salon-grade haircare) and Nutrire (focused on clinical-luxury scalp and strand care)—have seen wide adoption among Tricoci’s clients, according to internal brand reporting.

“This is what sets us apart,” added Taylor. “Our products come directly from our service floor—from the professionals who understand skin, hair, and client needs best.”

Unlike third-party product integration models, Tricoci has opted for a bottom-up strategy in product development, beginning with expert input from service professionals before incorporating formulation science and manufacturing. This allows the electric wellness retailer to retain IP, quality control, and vertical alignment from spa treatment to at-home use.

The company has not disclosed manufacturing or distribution partners but has confirmed that all products are available exclusively at its 13 salons and online via its direct-to-consumer platform at www.tricoci.com.

What industry analysts may infer from Tricoci’s expansion into skincare

While Tricoci Salon & Spa does not publicly disclose financials or revenues, the skincare launch comes amid increasing demand for clinical-grade, esthetician-led beauty brands in the U.S. personal care market. The American skincare industry—currently valued at over USD 24 billion—has seen a growing consumer shift toward results-driven, simplified skincare solutions rooted in professional care models.

The esthetician-developed skincare segment in particular has seen rising consumer trust, as evidenced by the growth of brands like Dermalogica and SkinCeuticals, which bridge the gap between spa services and at-home maintenance. With its half-century brand credibility and loyal customer base across Chicago, Tricoci appears to be leveraging its reputation to compete in this adjacent category.

Institutional investors tracking the personal care category may view this as part of a broader trend toward vertical service-retail hybrids, where beauty companies integrate both product and experience into a unified ecosystem. Similar strategies have been seen at European luxury spa groups and premium facial bars in coastal U.S. cities.

Can Tricoci scale this beyond the Chicago metro?

Tricoci’s expansion into skincare is currently limited to its 13 Illinois-based locations, with all services and products available as of June 3, 2025. However, the brand’s productization model could pave the way for out-of-state expansion, e-commerce scaling, or even third-party distribution in specialty beauty retail, if future strategy permits.

For now, the company remains focused on internal alignment between service and product and has not indicated franchising or national rollout plans. However, the skincare line’s development infrastructure suggests the capability for broader reach without significant retooling.

With rising interest in esthetician-formulated products and a consumer base increasingly looking for integrated care, analysts may expect further product SKUs, targeted age-specific lines, or potential collaborations with clinical dermatology brands in the years ahead.