WPP acquires stake in digital agency OH-SO Digital to transform digital marketing

WPP, the global leader in advertising and marketing services, has announced its strategic move to acquire a minority stake in OH-SO Digital, a cutting-edge digital-first agency set to launch on March 1. This move underscores WPP‘s commitment to enhancing its digital marketing capabilities, leveraging innovative technologies to drive brand growth.

The investment in OH-SO Digital aligns with WPP’s targeted mergers and acquisitions strategy, focusing on commerce, experience, and technology—key areas identified for growth. OH-SO Digital aims to revolutionize the digital marketing landscape by offering customer-centric creative solutions that harness the latest technological advancements. The agency’s approach combines marketing, commerce, and technology to co-create digital products, platforms, and software that drive significant growth for brands.

Founded by industry veteran Mattes Schrader, OH-SO Digital’s leadership team brings a wealth of experience from top agencies, including Accenture Interactive and Accenture Song. The agency is set to launch in Hamburg and Prague, with plans to expand its presence in Berlin and Munich, further solidifying WPP’s digital offerings in Germany, its third-largest market.

OH-SO Digital Launches with WPP Backing to Transform Brand Growth Through Technology

Mark Read, CEO of WPP, expressed enthusiasm about supporting OH-SO Digital’s mission to leverage technology for transformative brand growth. The partnership aims to position OH-SO Digital as a crucial growth partner for clients in Germany and beyond. This initiative reflects WPP’s broader strategy to retain top talent, develop customized models, and support entrepreneurial ventures that enhance consulting and implementation services for global clients.

OH-SO Digital’s founder and CEO, Mattes Schrader, highlighted the untapped potential for digitization to boost market shares, emphasizing the blurring lines between communication, sales, products, and services. With the advent of Generative AI (GenAI), Schrader sees an unprecedented opportunity to redefine marketing as a critical engine for growth.

WPP’s investment in OH-SO Digital is a strategic move that reflects the evolving landscape of digital marketing. By focusing on the integration of technology, commerce, and creative solutions, WPP and OH-SO Digital are well-positioned to address the dynamic needs of modern consumers and drive significant brand growth. This partnership represents a forward-thinking approach to marketing, where technology and creativity intersect to unlock new avenues for innovation and success.