Browsing Tag
WPP
6 posts
Publicis Groupe to buy LiveRamp for $2.2bn as AI-driven marketing turns data into the new agency battleground
AI needs trusted data, not just clever models. Publicis Groupe’s LiveRamp deal shows where advertising power may shift next.
Tesco is the UK’s biggest grocer again — and its FY26 results explain exactly why Aldi and Lidl should be paying attention
Tesco PLC (LSE: TSCO) FY26 results: £3.15bn profit, record UK market share, £750m buyback. What the numbers mean for UK retail investors. Read more →
Estée Lauder (NYSE: EL) bets on One ELC as WPP deal deepens profit recovery push
Estée Lauder’s One ELC model and WPP partnership signal a deeper turnaround push. Read what it means for margins, media efficiency, and growth.
WPP slashes 2025 outlook after client losses deepen and media weakness intensifies
WPP cuts 2025 forecast again after weak Q3. Client losses and media drag deepen, but CEO Cindy Rose outlines AI-led revival. Read the full update now.
WPP and IBM launch AI-powered B2B solution to transform marketing engagement
WPP (NYSE: WPP) and IBM (NYSE: IBM) have unveiled a business-to-business (B2B) solution, WPP Open for B2B, powered…
WPP acquires stake in digital agency OH-SO Digital to transform digital marketing
WPP, the global leader in advertising and marketing services, has announced its strategic move to acquire a minority…