Indian IT company Wipro Limited has appointed Mohammed Areff as the company’s new country head and managing director (MD) for the Middle East region.

According to Wipro, Mohammed Areff will focus on its vision for business growth, brand building, localization, and considerable transformational and modernization engagements with clients in important sectors across the Middle East.

Mohammed Areff is said to have more than 20 years of experience with various multinational companies in the Middle East. He had held leadership roles in steering client transformations across multiple industries, said Wipro.

Most recently, he was the regional director of Microsoft Gulf. In that role, Mohammed Areff was responsible for driving successful customer outcomes by utilizing technology deployments and implementations in multi-cloud environments.

He also led teams across multiple industry verticals offering the sales and technical specialization on new business as well as premium cloud solutions. Before that, Mohammed Areff is said to have developed extensive expertise in the Middle East managed services space by taking up leadership roles at NCR Corporation and Avaya.

Mohammed Areff said: “I am thrilled to be a part of Wipro and truly admire its culture, spirit of excellence and corporate values. I look forward to help strengthen our client and ecosystem relationships in the Middle East, amplify investments in local capabilities, and continue to drive positive brand perception to enable large scale and sustainable growth for Wipro.”

He will be reporting to NS Bala, who is the CEO of Wipro APMEA.

NS Bala said: “The Middle East has been a strategic focus for Wipro for over two decades, and even more so now with its growing demand for comprehensive digital transformation solutions, agility and scale, specialized technology requirements and innovation.

“I am excited to welcome Areff and am confident that his leadership and deep understanding of this market will lead to greater customer success and enhanced business opportunities that support our growth ambitions in this region.”

In a separate development, Wipro had forged a partnership with HERE Technologies for offering customers with location-based services.

  Middle East, Mohammed Areff, NS Bala, Wipro