Wipro enhances partnership with Hanesbrands for digital transformation

In a significant development, Wipro Limited, a preeminent provider of technology services and consulting, has been selected by Hanesbrands Inc. (NYSE: HBI), a leader in the global apparel market, to further its digital transformation initiatives. This collaboration is aimed at driving business growth and enhancing the long-term profitability of Hanesbrands, marking another milestone in their ongoing partnership.

Key Details of the Wipro-Hanesbrands Partnership

Strategic Impact and Partnership Goals: Over the years, Wipro has been integral to several transformative initiatives at Hanesbrands, addressing business and technology upgrades. The extended partnership will now capitalize on Wipro’s expertise in application management, cybersecurity, intelligent automation, and artificial intelligence (AI). These efforts are directed at redefining the cloud strategy for Hanesbrands, supporting the seamless integration of business functions to optimize operational efficiency.

Operational and Technological Enhancements: Wipro is set to introduce next-generation tools and services aimed at improving Hanesbrands’ product lifecycle processes. This strategic move is expected to facilitate a faster time-to-market for Hanesbrands’ products, directly impacting their market responsiveness and consumer satisfaction levels.

Wipro Limited is driving digital transformation for Hanesbrands Inc. to boost business growth and profitability.

Executive Insights

Subra Goparaju, Senior Vice President and Chief Information Officer at Hanesbrands Inc., expressed the company’s focus on evolving into a digitally and data-driven enterprise. “Transforming our systems with the latest technology ensures we’re meeting the needs of our customers and consumers around the world. Wipro’s deep understanding of our business and industry, coupled with its experience in complex tech transformations, will help us realize our goals and deliver better value to our customers,” he stated.

On the other side, Srini Rajamani, Senior Vice President and Head – Consumer & Life Sciences at Wipro Limited, highlighted the depth of their partnership. “Our expertise in delivering transformation programs for the consumer industry, particularly using SAP Business Technology Platform and Security Operations, combined with our deep domain experience in the apparel industry, will drive innovation and long-term profitability for Hanesbrands,” he remarked.

Long-term Outlook and Market Implications

The enhanced partnership between Wipro and Hanesbrands underscores a significant trend in the apparel industry towards digitalization and operational efficiency. By leveraging Wipro’s advanced technological capabilities, Hanesbrands aims to adapt to the rapidly changing business landscape, ensuring sustainability and competitiveness.

This strategic partnership not only promises enhanced operational efficiencies but also sets a precedent in the industry for embracing advanced technologies to meet the evolving demands of the global market.