WhistlePig Whiskey and Southern Glazer’s Wine & Spirits forge strategic national partnership
In an exciting development for whiskey aficionados and the beverage industry at large, WhistlePig Whiskey, renowned for its innovative approach to craft whiskey, has announced a national partnership with Southern Glazer’s Wine & Spirits, the premier distributor of beverage alcohol. This collaboration is set to bring WhistlePig’s distinguished lineup of ultra-premium and luxury whiskeys to 40 markets across the United States, exclusively through Southern Glazer’s extensive distribution network.
WhistlePig Whiskey has distinguished itself as a maverick in the American whiskey landscape, introducing the world’s first in several categories and consistently pushing the boundaries of traditional whiskey making. Known for its groundbreaking work in rye whiskey, which includes the release of ryes with the industry’s largest age statements and most adventurous barrel aging journeys, WhistlePig has also made waves with its forays into bourbon and single malt whiskeys. This boundary-pushing ethos is a testament to WhistlePig’s fearless distillery team, bartenders, early adopters, and a culture that thrives on innovation.
WhistlePig Whiskey and Southern Glazer’s Forge National Distribution Partnership. Photo courtesy of Business Wire.
Jeff Kozak, CEO of WhistlePig, shares the brand’s journey, “We’ve built a brand that fans love and demand with the help of bartenders, early adopters, a young, fearless distillery team, and an appetite for risk. We’ve experienced tremendous growth by delivering innovation beyond what the industry has seen while maintaining our independent, rural Vermont ethos. It’s an exciting time for WhistlePig, and our new agreement with Southern Glazer’s will help us continue to scale.”
The agreement with Southern Glazer’s Wine & Spirits represents a significant step for WhistlePig Whiskey in consolidating the distribution of its extensive product range. This includes fan favorites like PiggyBack 100% Rye and PiggyBack 100 Proof Bourbon, as well as well-aged whiskeys such as Small Batch Rye Aged 10 Years and Old World Rye Aged 12 Years, alongside rare releases like The Boss Hog. Southern Glazer’s role will be instrumental in delivering these products efficiently across the U.S., leveraging its national scale, deep industry insights, and leading digital capabilities.
Gene Sullivan, Chief Sales & Marketing Officer at Southern Glazer’s, expressed enthusiasm about the partnership, “We’re excited to be forging this expanded relationship with WhistlePig Whiskey and to help them grow their incredible portfolio of craft brands. With our team’s national scale, deep industry insights, and leading digital capabilities, I’m confident we will continue to build on WhistlePig Whiskey’s success in the marketplace.”
This partnership marks a significant milestone in the evolution of the whiskey market, reflecting a growing trend towards embracing craft spirit brands through strategic distribution agreements. By combining WhistlePig’s innovative whiskey-making approach with Southern Glazer’s distribution expertise, this collaboration is set to expand the reach of premium craft whiskeys, enriching the market with diverse and high-quality options for consumers.