What is Lloyd’s Luxuria Collection and why is it a game changer for Indian home appliances?

Lloyd, the consumer durables arm of Havells India Limited, has introduced its Luxuria Collection—a premium range of AI-powered air conditioners, designer refrigerators, Mini LED televisions, and high-tech washing machines tailored for modern Indian homes. This April 2025 launch is more than a product expansion; it is a strategic shift to strengthen Lloyd’s footprint in the premium home appliances market, as consumers increasingly prioritise smart technology, sustainability, and design.

At the heart of the new lineup is the StunnAir air conditioner, a model that blends artificial intelligence, air purification, and voice control in a design-first package. Lloyd has also significantly increased its manufacturing capacity across its Ghiloth and Sri City facilities, pushing output to three million air conditioners per year to meet rising demand across India.

How is Lloyd’s StunnAir AC redefining the premium cooling experience?

The flagship StunnAir AC exemplifies Lloyd’s innovation-led strategy, featuring AI-Powered Cooling that intuitively adapts to user behaviour and preferences. With its proprietary INDRI (Individual Detection and Range Imaging) system, the unit distinguishes between human and non-human presence, optimising airflow for energy efficiency and user comfort. Features like “Find Me” and “Miss Me” allow precise control of air direction, while 3D airflow ensures even distribution throughout the space.

Designed to perform under extreme conditions, the StunnAir offers rapid cooling to 18°C within 30 seconds, even in ambient temperatures up to 60°C. It also introduces direct voice command functionality, working without Wi-Fi, apps, or smart devices—a unique advantage in many Indian households.

Aesthetically, the air conditioner incorporates a ribbed glass-inspired fascia, interactive LED display, and customisable seven-colour mood lighting. A built-in air purifier delivers real-time air quality updates, further reinforcing its health-conscious appeal.

What other innovations feature in the Luxuria AC range?

Alongside the StunnAir, Lloyd’s Luxuria series includes the Stylus and Stellar models, offering options for every design preference. The Stylus model introduces DIY fascia customisation in marble, wood, and colour finishes, turning the air conditioner into a home décor element. It also supports 6-in-1 convertible cooling and automatic humidity control.

The Stellar series now includes Stellar Duo, Stellar Art, and Stellar Grace. These models offer ambient mood lighting and advanced heat pump capabilities for year-round usage. The dual focus on performance and ambience design reflects Lloyd’s vision of making air conditioners an aesthetic asset in living spaces.

For quieter and more compact installations, the Masterpiece air conditioner features wind-free cooling through Opti-Breeze Technology and a Top-Throw air discharge system. With inverter technology and a 5-Star energy rating, it delivers reliable performance at high temperatures with whisper-quiet operation.

How is Lloyd responding to India’s growing demand for smart home appliances?

Lloyd’s Luxuria Collection extends beyond air conditioning into an array of premium home appliances, each designed to elevate everyday living. The KOLOR refrigerator, Novante washing machine, and Mini LED TV further underscore Lloyd’s transformation from a cooling brand to a lifestyle solutions provider.

To meet the surging consumer appetite for high-end appliances, Lloyd has scaled up its manufacturing capacity to three million air conditioners annually at its Sri City and Ghiloth plants. This scale-up not only supports domestic demand but strengthens India’s manufacturing ecosystem, aligning with the government’s “Make in India” initiative.

Lloyd’s extensive distribution network—comprising 15,000 direct and indirect dealers and 485 authorised service centres—ensures that the Luxuria range reaches both urban and semi-urban markets efficiently.

What new features are redefining Indian homes in Lloyd’s expanded appliance portfolio?

The KOLOR refrigerator integrates Auto-Defrost Technology, Express Freeze, Digital Temperature Control, and faster ice-making features. Styled in vibrant Sunkissed Yellow and Minty Green shades, it combines performance with aesthetic appeal, catering to India’s rising young homeowners.

The Mini LED TV range enhances the entertainment experience with 1400 nits peak brightness, Dolby Vision and Atmos, 120Hz refresh rates, and in-built subwoofers. With screen sizes of 55”, 65”, and 75”, these TVs are positioned to rival international players with affordability and premium quality.

India’s first fully automatic top-load washing machine with an in-built heater, the Novante, is another highlight. It leverages 5D Ultra Wash Technology, IoT Intelli Inverter Motors, and a smart Wash Genie app that allows users to download custom wash cycles. Available in finishes like Copper Blush and Satin Steel, the Novante ensures stain removal of up to 120 types, even if four days old.

How is the stock market reacting to Havells India’s premium push?

As Lloyd expands its footprint into the premium segment, investors are closely watching Havells India Limited’s performance. On April 7, 2025, the company’s shares closed at ₹1,456.10, reflecting a slight dip of 0.90% from the previous session. This follows a 3.26% decline recorded on April 4, bringing short-term pressure amid broader market volatility. Over the past year, Havells stock has ranged between ₹1,380.55 and ₹2,104.95, indicating current levels are near the lower band of its 52-week range.

Market sentiment remains cautiously optimistic. While near-term investor reactions reflect concerns over input costs and inflationary headwinds, long-term confidence stems from the company’s bold innovation strategy and manufacturing expansion. Analysts maintain a “Hold” recommendation on Havells stock, suggesting the stock could offer upside if consumer spending continues to shift toward premium, tech-enabled appliances.

For investors with a long-term horizon, Havells’ shift to value-added products, coupled with a domestic manufacturing advantage, may present attractive growth potential. However, short-term buying is advised with caution, depending on quarterly earnings and consumer sentiment over the summer season, which will be critical for air conditioning and cooling product sales.

What does Lloyd’s Luxuria launch signal about Havells India’s broader strategy?

The Luxuria Collection represents more than a seasonal product refresh—it reflects Havells India’s broader ambition to become a dominant player in aspirational, design-led home appliances. Moving beyond its electrical goods legacy, the company is evolving into a lifestyle brand capable of challenging multinationals in India’s rapidly modernising households.

By integrating smart technology, customisable aesthetics, and India-centric engineering, Lloyd is addressing a nuanced and increasingly segmented consumer base. This launch, backed by a significant manufacturing boost, positions Lloyd to scale both its top line and brand equity.

As India continues its transition to tech-driven homes and energy-conscious lifestyles, Havells India Limited—with Lloyd at the forefront—appears well-positioned to lead the premium appliance wave, supported by a combination of innovation, scale, and homegrown execution.