Westgate Resorts expands global footprint with acquisition of VI Resorts’ sales partner

Westgate Resorts has entered into a definitive agreement to acquire Vacation Ownership Sales (VOS), the exclusive management and sales partner of VI Resorts. The acquisition, expected to close later this year, will significantly increase Westgate Resorts’ vacation ownership portfolio from 22 properties to over 60 resorts, marking one of the most substantial expansions in the company’s history.

This strategic move will add highly sought-after destinations to Westgate Resorts’ network, including Hawaii’s luxury retreats, Mexico‘s beachfront escapes, and scenic Canadian getaways. By integrating these new locations, Westgate Resorts aims to strengthen its position as a premier independent company in the timeshare industry.

How the Westgate Resorts Expansion Reshapes the Timeshare Industry

With the acquisition of Vacation Ownership Sales, Westgate Resorts will take over the management and sales operations of VI Resorts’ points-based vacation club. VI Resorts, North America’s largest owner-controlled timeshare company, offers more than 40 vacation destinations across the United States, Mexico, and Canada. This transition enables Westgate Resorts to introduce its signature hospitality services to a wider audience while enhancing the vacation experiences available to both existing and future club members.

Westgate Resorts has committed to a $4 million investment in marketing, branding, and technology enhancements designed to improve the VI Resorts membership experience. The integration of advanced booking systems and enhanced member benefits is expected to make vacation ownership more seamless and accessible, reinforcing Westgate Resorts’ leadership in the timeshare industry.

Industry analysts suggest that this expansion reflects the growing demand for flexible vacation ownership solutions. As travelers continue to seek diverse, well-managed vacation experiences, companies like Westgate Resorts are strategically positioning themselves to meet evolving consumer preferences. By incorporating VI Resorts’ extensive network into its operations, Westgate Resorts is capitalizing on the industry’s shift toward more owner-centric, adaptable vacation models.

Vacation Ownership Acquisition Expands Member Benefits

The integration of VI Resorts into Westgate Resorts’ portfolio brings a significant increase in vacation exchange opportunities for club members. Existing Westgate Resorts Owners will now have the ability to access VI Resorts locations through their membership, while VI Resorts Owners can exchange their vacation ownership time at Westgate Resorts’ premier destinations.

This expanded flexibility aligns with the company’s broader strategy of offering enhanced travel experiences that go beyond traditional timeshare models. By introducing more exchange options and exclusive travel benefits, the acquisition is expected to increase member engagement and satisfaction.

Industry experts note that the shift toward owner-focused vacation solutions is a critical factor in the evolving timeshare landscape. With more travelers prioritizing destination variety and seamless vacation planning, companies that provide comprehensive vacation ownership benefits are positioned to see stronger long-term growth.

Westgate Resorts Strengthens Its Position in the Timeshare Industry

This acquisition follows Westgate Resorts’ recent partnership with Choice Hotels, which made its properties available to Choice Privileges’ 68 million members worldwide. The company’s continued focus on strategic acquisitions and partnerships demonstrates its commitment to expanding its brand presence while maintaining a strong independent identity in the hospitality sector.

The integration of VI Resorts into Westgate Resorts’ vacation ownership network not only adds value for existing members but also sets the stage for future expansions into new markets. As vacation ownership companies face increasing competition from alternative travel platforms, Westgate Resorts’ ability to scale its operations while maintaining high service standards is expected to strengthen its market position.

Analysts tracking the timeshare industry suggest that Westgate Resorts’ expansion strategy aligns with shifting consumer behaviors, where personalized vacation experiences and membership-driven travel models are becoming more appealing. The company’s investment in technology and branding as part of this acquisition signals its intent to modernize the vacation ownership experience while retaining the core benefits that attract long-term members.

What This Means for the Future of Vacation Ownership

The acquisition of Vacation Ownership Sales and its partnership with VI Resorts underscore Westgate Resorts’ long-term vision for the future of vacation ownership. By expanding its footprint across top-tier destinations, the company is reinforcing its reputation as a leader in the industry.

This move is expected to have a lasting impact on the timeshare market, as more vacation ownership brands seek to enhance flexibility, accessibility, and member engagement. With its increased portfolio, Westgate Resorts is positioning itself to offer unmatched vacation experiences while ensuring sustained growth in an evolving travel landscape.

As the transaction nears completion, both Westgate Resorts and VI Resorts members can anticipate an exciting era of expanded travel opportunities, new destinations, and enhanced benefits. The future of vacation ownership is increasingly being shaped by companies that prioritize member-driven experiences, and Westgate Resorts is at the forefront of this transformation.