Wells Enterprises to launch Blue Bunny Load’d Sundaes ice cream range


Wells Enterprises, the manufacturer of the Blue Bunny ice cream brand, will launch a new ice cream range named as Load’d Sundaes in eight different flavors across the US starting from April.

Blue Bunny Load’d Sundaes is planned to be made available at major grocery and convenience stores. Packaged in 8.5-oz. cups, the Blue Bunny Load’d Sundaes ice cream will have a suggested retail price of $2.99.

According to the company, the Blue Bunny Load’d Sundaes are made with ice cream that is particularly crafted to be soft and filled up with signature Blue Bunny treats, which include chunky cookies, rich chocolate pieces and crunchy nuts along with Blue Bunny’s signature candy B’s. These are swirled together deliciously with gooey syrups in a container to turn into the all-new Blue Bunny Load’d Sundaes.

Blue Bunny Load'd Sundaes ice cream range.

Blue Bunny Load’d Sundaes ice cream range. (PRNewsfoto/Blue Bunny Ice Cream)

Commenting on the launch of Blue Bunny Load’d Sundaes, Rachel Lukoff – senior brand manager for Blue Bunny, said: “Load’d Sundaes redefine the premium ice cream sundae eating experience with an indulgent treat consumers could previously only find at an ice cream shop.

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“Our team of sensory experts know that ice cream sundaes are one of consumers’ favorite ways to enjoy frozen desserts. We created Load’d Sundaes to give people a delicious, ice cream sundae experience they can grab and go or enjoy from the comfort of their own home.”

The eight flavors of Blue Bunny Load’d Sundaes are Bunny Tracks, Chocolate Brownie Bomb, Cookie Crunch ‘N Fudge, Cookie Dough Co, Mint Chocolate Chunk, Strawberry Shortcake, Salted Caramel Pecan, and Peanut Butter Bunny.

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Blue Bunny Load’d Sundaes Bunny Tracks comprises Vanilla ice cream with a fudge crackle swirl, crunchy chocolate-coated peanuts as well as peanut butter bunnies. Bunny Tracks gets a topping of gooey caramel sauce along with more chocolate-coated peanuts and peanut butter-filled bunnies.

Blue Bunny Load’d Sundaes Chocolate Brownie Bomb is chocolate ice cream that comes with chocolate fudge swirls and chunks of chewy brownies. Chocolate Brownie Bomb gets a topping of decadent fudge sauce with sprinklings of fudge brownie pieces.

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Blue Bunny Load’d Sundaes Cookie Crunch ‘N Fudge comprises Vanilla ice cream combined with ribbons of fudge and fudge-dipped crunchy cookie pieces. Cookie Crunch ‘N Fudge gets toppings of fudge-covered cookie pieces and fudge bunnies.

Blue Bunny Load’d Sundaes Cookie Dough Co comprises Vanilla ice cream swirled with fudge and chocolate chip cookie dough. Cookie Dough Co gets toppings in the form of cookie dough pieces and fudge bunnies.

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