Wedgewood Equine unveils Blue Rabbit for equine veterinarians at AAEP

Wedgewood Equine, a specialised division of Wedgewood and the largest provider of compounded veterinary medications in the United States, has introduced its highly anticipated Blue Rabbit platform at the 70th Annual Convention of the American Association of Equine Practitioners (AAEP). This premier event, which draws professionals from across the globe, provided the ideal setting to showcase this transformative platform for equine veterinary practices, following its successful rollout for companion animals earlier this year.

The Blue Rabbit platform aims to revolutionise equine veterinary practices by offering innovative veterinary tools that empower practitioners to streamline their operations and improve patient outcomes. Designed for flexibility and efficiency, Blue Rabbit includes mobile-friendly online prescribing, prescription management, and direct-to-barn deliveries, making it an essential addition for busy equine veterinarians seeking to enhance their practices.

Simplifying equine care with technology

Jackie Bernard, Vice President of Sales for Equine & Special Markets at Wedgewood, emphasised that Blue Rabbit is more than just a tool—it is a solution designed to transform the way equine veterinarians work. She highlighted that by leveraging innovative veterinary tools, the platform simplifies daily tasks and allows practitioners to focus more on delivering high-quality care to their patients.

The platform offers a comprehensive online pharmacy that includes Wedgewood’s trusted range of compounded veterinary medications, alongside commercial pharmaceuticals and supplements. Veterinarians can create and send digital prescriptions directly to clients, while horse owners, trainers, and barn managers can request and manage prescriptions easily. These features help equine practitioners optimise their workflow while maintaining a personalised approach to care.

Commitment to equine veterinarians

In addition to the technological advancements introduced through Blue Rabbit, Wedgewood Equine has underscored its dedication to supporting the veterinary community. During the AAEP event, the company announced two charitable initiatives aimed at addressing key challenges within equine veterinary practices. For every booth visit, Wedgewood pledged $5 to Not One More Vet (NOMV), supporting mental health programmes for veterinarians. The company also partnered with Honey’s Mini Therapy Adventures to raise awareness about emotional support initiatives, showcasing therapy ponies at its booth.

Expanding access to critical medications

Wedgewood continues to expand its offerings, unveiling several new compounded veterinary medications at AAEP. These include Methocarbamol Injection Solution, Ertugliflozin Apple Flavoured Oral Powder, and Medroxyprogesterone Injection Suspension, which have been tailored to meet the needs of equine practitioners. The upcoming release of Domperidone Apple Flavoured Oral Paste was also announced, further enhancing Wedgewood’s reputation for innovation in the veterinary sector.

Strengthening a national network

Through its integration with Precision Equine and Wickliffe Veterinary Pharmacy, Wedgewood has established the largest coast-to-coast network for compounding equine medications. This robust network ensures that equine veterinarians have reliable access to critical products and services, enabling them to better serve their clients. The combination of innovative veterinary tools and a reliable supply chain underscores Wedgewood’s leadership in the field.

By launching Blue Rabbit at AAEP, Wedgewood Equine has cemented its position at the forefront of equine veterinary practices, providing cutting-edge solutions that simplify operations, enhance care delivery, and support the well-being of practitioners and their patients alike.