WebPros expands digital infrastructure reach with strategic acquisition of Comet Backup

WebPros, the global leader in web automation and operations software, has announced the acquisition of Comet Backup, a fast-growing backup and disaster recovery SaaS provider serving Managed Service Providers (MSPs) and IT teams. The deal enhances WebPros’ mission-critical digital infrastructure ecosystem, particularly around data protection and business continuity—an increasingly vital domain in today’s cyber threat landscape.

With a robust presence in over 227 countries, WebPros manages 60 million domains and supports 27 million users, making it one of the most influential forces in global digital presence management. Its acquisition of New Zealand–based Comet Backup aligns with a broader strategy to provide an end-to-end lifecycle platform for web professionals, SMBs, and service providers worldwide.

Why did WebPros acquire Comet Backup and how does it fit into the global web enablement ecosystem?

The acquisition of Comet Backup marks a significant extension of WebPros’ strategy to build a full-stack web enablement ecosystem, covering everything from automation to data protection. WebPros’ current software portfolio already includes cPanel and Plesk for web automation, WHMCS for billing, and 360Monitoring and SolusVM for system operations. With the addition of Comet Backup’s deduplication-powered backup technology, WebPros now integrates resilient data security into its offering—addressing growing user demand for cyber preparedness.

According to WebPros CEO Christian Koch, the acquisition represents a commitment to efficiency, reliability, and speed in digital backup services. This addition enables WebPros’ partners to strengthen their service offerings in backup, recovery, and cybersecurity readiness—key differentiators in a competitive IT services environment. The web automation leader sees Comet as “an important extension” to its portfolio, particularly in helping businesses manage increasing risks from cyberattacks and data loss.

What does Comet Backup bring to WebPros in terms of technology, scale, and customer base?

Founded in 2017 and based in Christchurch, New Zealand, Comet Backup has rapidly scaled across more than 170 countries. Its SaaS platform allows MSPs and IT teams to manage data backups in both cloud-hosted and self-hosted environments with vendor-agnostic storage across AWS, Microsoft Azure, Google Cloud, and other S3-compatible providers.

Comet’s key innovation lies in its deduplication engine, which improves storage efficiency and lowers costs for clients while ensuring faster data recovery. Its clients include MSPs and SMB IT teams that demand high performance and control across backup environments. The company has earned accolades such as G2’s “Momentum Leader” and Software Advice’s “Best Customer Support,” reinforcing its market credibility and customer-centric approach.

This acquisition enhances WebPros’ data resiliency capabilities and gives it a powerful entry point into the MSP-focused backup market. It also expands WebPros’ geographic footprint in the Asia-Pacific region, complementing its existing user base concentrated across Europe and North America.

How are analysts and institutional investors interpreting WebPros’ expansion via this acquisition?

Institutional investors and analysts view WebPros’ acquisition of Comet Backup as a timely and forward-thinking move in response to mounting pressures in the cybersecurity and IT resilience sectors. With ransomware attacks and unplanned outages continuing to grow in both frequency and cost, the demand for streamlined, secure backup systems is expanding rapidly.

By vertically integrating Comet’s backup technology, WebPros is reinforcing its value proposition as a one-stop shop for MSPs and digital service providers. Analysts suggest that the move adds long-term defensibility to WebPros’ core offering, enabling it to offer a more comprehensive platform—particularly attractive to SMBs looking for integrated, cost-effective tools.

From a strategic standpoint, the acquisition also positions WebPros to pursue broader AI-driven transformation across sectors like e-commerce, digital marketing automation, and cybersecurity—areas mentioned by WebPros’ Head of M&A Graham Carney as priorities for future deals.

What are the strategic synergies between WebPros and Comet Backup following the integration?

The synergies between WebPros and Comet Backup go beyond mere product bundling. WebPros intends to offer Comet’s technology to its global customer base, effectively scaling the product across 27 million users. For Comet Backup, the integration provides the muscle of global infrastructure, go-to-market channels, and technical support that accelerates product development and global outreach.

Josh Flores, General Manager of Comet Backup, emphasized the cultural and technical alignment between the two companies. Both firms share a customer-first mentality and a dedication to software innovation. The merger allows Comet to continue operating with its existing team and vision, while benefitting from broader support, reach, and product enhancement funding.

Peter Thomas, Founder of Comet Backup, added that the deal enhances Comet’s mission to deliver confidence and control to IT teams worldwide. With WebPros’ backing, Comet expects to deepen its presence in data-sensitive sectors like healthcare, legal services, and finance—where secure, fast recovery from data loss is mission-critical.

What future opportunities does this deal create for partners and the broader web services market?

The acquisition unlocks expansive cross-sell opportunities for partners using WebPros’ existing software ecosystem. By integrating Comet Backup, partners can offer more secure, scalable digital experiences to their SMB clients—who often lack the resources for complex multi-vendor solutions.

The deal also aligns with a broader trend of consolidation in the cloud software market. As MSPs and IT resellers seek tighter integration, centralized support, and predictable pricing, vertically integrated platforms like WebPros gain favor.

Industry sentiment suggests that this acquisition sets the stage for further platform convergence, where automation, engagement, and resilience solutions are delivered through unified dashboards. This trend is expected to intensify amid increased AI adoption, which requires robust infrastructure and secure data systems—areas where WebPros is already investing.

What is the outlook for WebPros’ acquisition strategy and platform expansion beyond Comet?

Graham Carney, Head of M&A at WebPros, confirmed that the Comet deal is part of a longer-term M&A roadmap focused on acquiring technologies across digital marketing, cybersecurity, and e-commerce enablement. This aligns with the firm’s broader goal of building an all-in-one platform tailored to modern digital professionals and businesses.

Analysts expect more bolt-on acquisitions from WebPros in the coming 12–18 months, particularly those that enhance automation and AI capabilities. With over 100,000 web professionals relying on WebPros solutions, the potential for platform extension through modular SaaS tools is strong.

WebPros’ past acquisitions—such as WHMCS for billing, SolusVM for virtualization, and Sitejet for content collaboration—have laid a solid foundation. Comet Backup now fills the critical gap of data protection and disaster recovery, rounding out WebPros’ infrastructure capabilities in a period where trust, security, and continuity are top priorities for digital stakeholders.

How does this acquisition redefine WebPros’ value proposition in a competitive digital landscape?

By acquiring Comet Backup, WebPros expands its role from a web automation specialist to a holistic digital infrastructure provider. This move reflects a maturing digital ecosystem where MSPs and SMBs demand not just presence and performance tools, but also reliable data resilience solutions. Comet brings technical sophistication, global adoption, and proven customer success—all highly synergistic with WebPros’ growth model.

In a marketplace increasingly driven by cybersecurity, integrated platforms, and business continuity, WebPros’ acquisition represents not just strategic expansion but also a fundamental repositioning of its platform offering. Institutional sentiment suggests it will likely pay dividends through stronger customer retention, broader product appeal, and accelerated growth in emerging tech sectors.