Visibly enhances vision care solutions with acquisition of Lensabl


Visibly, a leading healthcare technology company, has announced its acquisition of Lensabl, an innovative one-stop-shop for optical services online. This strategic move is designed to broaden Visibly’s platform, adding significant retail offerings and expanding its market reach. Lensabl, known for its comprehensive e-commerce solutions in the vision care industry, will integrate its operations with Visibly, aligning with their shared mission to make vision care more accessible and affordable.

Lensabl has made a name for itself not only with its direct-to-consumer products, such as lens replacements, prescription glasses, and contacts, but also through a robust B2B business. The company’s proprietary technology enables brands and partners to facilitate e-commerce through white-labeled experiences, which Visibly plans to leverage to provide enhanced services to its customers.

Strategic Synergy and Expanded Offerings

Andy Bilinsky, CEO of Lensabl, emphasized the synergy between the two companies: “At Lensabl, we believe in leveraging technology to make access to vision care easier and more affordable. Having worked with Visibly for years, we believe by joining forces, our complementary offerings can help their existing customers provide a more comprehensive range of vision services to the end-consumer.”

The acquisition not only enhances Visibly’s existing telehealth services but also introduces new products to its portfolio, including Lensabl’s “Shop-in-Shop” platform which allows eyewear brands to sell prescription glasses online, and the Lensabl+ vision plan platform, offering modernized vision plans as an alternative to traditional vision insurance.

Commitment to Accessible and Affordable Vision Care

Brent Rasmussen, CEO of Visibly, shared his vision for the integration: “We are excited about the opportunity to integrate Lensabl’s cutting-edge technology into the Visibly platform as part of our commitment to enhancing access to care through innovative digital solutions.” Visibly, founded in 2012 in Chicago, is at the forefront of developing digital vision care solutions that prioritize patient choice and expand provider capacity.

This acquisition represents a significant step towards transforming the delivery of vision care services. By combining the strengths of both Visibly and Lensabl, the merged entity aims to offer a more dynamic range of services that cater to both individual consumers and business clients, thereby enhancing the overall accessibility of quality vision care.

Visibly and Lensabl’s merger is poised to set new standards in the optical industry, providing a scalable platform that supports the digital transformation of vision care and makes comprehensive eye health services more reachable to people worldwide.

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