UST, a global leader in digital transformation solutions, announced its acquisition of Strativity Group, a boutique strategy consultancy known for its expertise in customer-centric transformations. This acquisition aligns with UST’s strategic goal to enhance its service offerings and expand its global reach, particularly in the Australia and New Zealand (ANZ) region.

Strativity Group has built a reputation for its comprehensive approach to customer experience strategy, including design, innovation, and change management. By integrating Strativity’s specialized knowledge with UST’s extensive expertise in domain processes, technical solutions, and global scale operations, UST aims to provide superior solutions that meet evolving business demands and customer expectations.

Brad Meehan, Managing Director of Strativity, expressed enthusiasm about joining UST, noting the shared values and vision between the two companies: “Everyone at Strativity is excited to join the UST family. With our shared values and credentials, we intend to continue raising the bar as we combine customer strategy, research, and design advisory with domain and technical expertise to accelerate our clients’ competitive and experiential edge in the ANZ region.”

Kumaran CR, Managing Director of UST Australia, also commented on the acquisition’s strategic importance: “We are thrilled to welcome the talented team from Strativity to UST. This acquisition underscores our commitment to providing our clients with innovative and impactful end-to-end solutions to their business challenges.”

Following the acquisition, Strativity’s team will lead UST’s customer experience strategy and design solutions in the ANZ region. This team will leverage its profound expertise in strategy development, customer experience, and organizational change management to enhance UST’s offerings.

This acquisition comes on the heels of UST’s recent acquisition of Leonardo, a provider of business process improvement and integration services in the ANZ region, underscoring UST’s commitment to expanding its capabilities and market presence. As UST continues to grow, strategic acquisitions like that of Strativity are pivotal in reinforcing its position as a comprehensive provider of customer-centric digital transformation solutions.

The acquisition of Strativity by UST is a strategic move that reflects the growing need for integrated solutions that address the complexities of customer experience in the digital age. By melding Strativity’s strategic insight with UST’s technical acumen, UST is well-positioned to offer enhanced digital transformation services that are both innovative and effective.

  business strategy ANZ region, customer-centric solutions, strategic acquisitions, Strativity customer experience, Strativity Group, UST, UST digital transformation