United Breweries launches Kingfisher Ultra Max Draught Beer in Karnataka

In a significant expansion of its premium beer offerings, United Breweries Limited has announced the launch of Kingfisher Ultra Max Draught Beer in Karnataka, following its successful introduction in Punjab and Chandigarh. Renowned for its distinctive taste and high-quality, Kingfisher Ultra Max aims to redefine the beer drinking experience in Bangalore and Mysore, catering to a discerning audience with a penchant for luxury and sophistication in their beverages.

Kingfisher Ultra Max Draught Beer, crafted with a unique blend of four premium malts roasted to perfection and subjected to a meticulous six-step filtration process, delivers a golden brew that stands unmatched in taste and strength. This launch not only marks a pivotal milestone in United Breweries Limited’s journey but also solidifies its commitment to innovation, quality, and excellence in the beer industry.

Vikram Bahl, Chief Marketing Officer at United Breweries Limited, expressed his enthusiasm for the launch, stating, “The launch of Kingfisher Ultra Max Draught Beer in Karnataka marks a significant milestone in our journey. As a brand committed to delivering excellence, we are thrilled to bring our Gold Standard Beer to the discerning audience of Karnataka. With its perfect balance of taste and strength, Ultra Max Draught Beer is set to redefine the drinking experience, offering consumers a premium option for their celebratory occasions.”

Targeting the younger, sophisticated consumer demographic, Kingfisher Ultra Max Draught Beer is poised to meet the evolving preferences of beer drinkers in Karnataka, where there’s a rising trend in preference for strong premium draught beer. Now available in over 80 premium outlets across Bangalore and Mysore, Kingfisher Ultra Max Draught Beer invites consumers to indulge in the ultimate drinking experience, further expanding its footprint and strengthening United Breweries Limited’s draught beer portfolio, which already includes Kingfisher Premium Draught Beer, Ultra Draught Beer, and Ultra Witbier Draught.

The introduction of Kingfisher Ultra Max Draught Beer in Karnataka is a strategic move by United Breweries Limited to cater to the increasing demand for premium beers in the region. By offering a product that combines quality, taste, and sophistication, Kingfisher Ultra Max is not just expanding its product line but also reinforcing its position as a leader in the premium beer segment. This launch is expected to resonate well with the target audience, contributing significantly to the brand’s growth and popularity in the competitive beer market.