TVS Motor partners with CSC Grameen eStores to expand commercial vehicle reach

TVS Motor Company, a leading global manufacturer in the two and three-wheeler sector, has entered into a partnership with CSC Grameen eStores. This collaboration is set to enhance the reach of TVS Motor’s commercial vehicle range, which includes TVS King Deluxe, TVS King Duramax, TVS King Duramax Plus, and TVS King Kargo.

This strategic alliance will leverage CSC Village Level Entrepreneurs (VLEs) to serve as primary touchpoints for TVS Motor’s commercial vehicles. VLEs will facilitate enquiries, purchases, test drives, and deliveries through the extensive TVS 3-wheeler dealer network. The commercial vehicle range is expected to be listed on the CSC e-store by the upcoming weekend.

CSC Grameen eStore, initiated by CSC eGov with the support of the government of India, aims to digitally empower the citizens of India. This partnership is expected to significantly contribute to rural mobility and connectivity.

Mr. Rajat Gupta, Business Head of Commercial Mobility at TVS Motor Company, expressed his enthusiasm about the collaboration, stating, “We are excited to be on the CSC Grameen eStore. This partnership will help us expand our reach to areas so far untapped. VLEs being integrated in their respective ecosystems will ensure that as our first touchpoints, they are able to explain the product proposition in a language and environment that customers are familiar with. It will not just facilitate sales but also bring about a deeper customer connect.”

Avani Kapoor, Senior Vice President and Business Head of CSC Grameen eStore, welcomed TVS Motor Company to the CSC network, adding, “With a mission of ‘Atmanirbhar Bharat’, our aim is to bring world-class products to rural areas. Commercial mobility is a key requirement for the country and its social and economic well-being. With TVS on the platform, VLEs get a wonderful portfolio of 3-wheelers to sell and customers get a great proposition to buy. We couldn’t have been more pleased.”

The partnership between TVS Motor Company and CSC Grameen eStores is a significant step towards enhancing rural mobility and economic empowerment. By leveraging the extensive network of VLEs, TVS Motor Company can tap into previously inaccessible markets, providing rural entrepreneurs with the tools to facilitate commercial mobility solutions. This collaboration not only broadens the market reach for TVS but also aligns with the broader goal of Atmanirbhar Bharat, fostering self-reliance and economic development in rural India.