TVS Motor launches new TVS HLX 125 with 5-Gears in Kenya, promising durability and performance
TVS Motor Company has launched its latest model, the TVS HLX 125, in Kenya on October 17, 2024. This model stands out with its 5-speed gearbox, offering enhanced performance, durability, and comfort for its users. TVS Motor, a globally recognized leader in the two and three-wheeler segment, designed the new variant to deliver a superior riding experience while addressing the growing demand for versatile motorcycles in Kenya and Africa.
The TVS HLX series, known for its durability and reliability across challenging terrains, has been a staple in Africa’s last-mile transportation for over a decade. The latest 125cc variant comes equipped with several upgraded features. Among these are battery-saving headlamps for better visibility, a larger wheelbase for improved stability, and durable grip tubeless tyres. The model also includes an 18-inch rear alloy wheel, adding to the overall sturdiness of the bike. A key highlight of this release is the extended vehicle warranty of 50,000 kilometers or 18 months, boosting confidence in the brand’s commitment to quality.
Rahul Nayak, Vice President of International Business at TVS Motor Company, emphasized that the HLX series has earned a strong reputation for connecting people and goods in Africa. He reiterated that the introduction of the 5-speed gearbox would elevate customer satisfaction, setting a new standard in performance and reliability.
The introduction of the TVS HLX 125 is expected to revolutionize the mobility landscape in Kenya and beyond, with both urban and rural users appreciating its durability and fuel efficiency. The three available colours—black, red, and blue—combined with the bold new graphics, enhance its appeal.
Vijay Gidomool, Group CEO of Car & General Kenya, highlighted the model’s ability to meet the daily commuting needs of the Kenyan population. He expressed confidence in the new variant’s potential to transform the two-wheeler market in Africa, while reiterating the company’s commitment to providing exceptional customer service and a comprehensive spares network.
TVS Motor Company’s products are currently sold in over 80 countries, and the HLX series alone has sold more than 3.5 million units globally. This new variant further solidifies the company’s presence in international markets like Africa, where motorcycles are a vital tool for both personal and commercial transportation.
Expert Opinion: The Future of Two-Wheelers in Africa
Analysts see TVS Motor’s new launch as a strategic move to capture an even greater share of the African market. The integration of advanced features like the 5-speed gearbox will likely appeal to both consumers and fleet owners who prioritize longevity and cost efficiency. With rising fuel costs and growing urbanisation in Africa, vehicles like the HLX 125 are expected to remain indispensable, particularly for delivery services and personal transport.
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