TVS Motor Company expands into Europe with Emil Frey partnership

TVS Motor Company, a leading global automaker in the two and three-wheeler segments, today marks its entry into the European market by signing a distribution agreement with Emil Frey, a century-old leader in automotive distribution. This partnership is a significant move towards TVS Motor Company’s global expansion, leveraging Emil Frey’s extensive distribution network and deep market insights in Europe.

The collaboration aims to offer European customers a diverse range of high-performance and technologically advanced two-wheelers from TVS Motor Company, known for its commitment to innovation and quality. Both companies share a dedication to responsible and sustainable mobility, with a strong focus on customer service and satisfaction. The partnership combines TVS Motor Company’s cutting-edge solutions with Emil Frey’s understanding of local customers, creating a unique synergy for TVS Motor’s expansion in Europe.

Emil Frey, among Europe’s largest automobile importers and retailers, will take charge of distributing TVS products in selected countries, utilizing their sales, marketing, and service networks. TVS Motor’s offerings in Europe will include models like TVS Jupiter 125, TVS NTORQ, TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310, and TVS Apache RTR 310.

TVS Motor Company already has a presence in over 80 countries, with exports comprising nearly 25% of its business. This expansion into Europe, beginning with France in January 2024, represents a significant step in the company’s global strategy. Sudarshan Venu, Managing Director of TVS Motor Company, highlighted the strategic importance of this alliance, emphasizing the shared values of responsible mobility and customer service.

Lorenz Frey-Hilti, Director of Emil Frey Group, expressed pride in the partnership, emphasizing the seamless blend of heritage and innovation between the two companies. He looks forward to the successful distribution of TVS Motor’s products in the European market.

This partnership, founded on principles of trust, mutual respect, and performance, plans to prioritize countries with strong two-wheeler demand and existing Emil Frey infrastructure for distribution network development.