TVS Motor Company announces presence at Salon Du Deux Roues, Lyon

TVS Motor Company, the world’s fourth-largest manufacturer of two and three-wheelers and the third most valued by market cap, has announced its participation in the Salon Du Deux Roues in Lyon, France, which is ongoing until March 10, 2024. This marks a significant stride for TVS Motor Company in establishing its presence in the French market, thanks to its partnership with Emil Frey, a distinguished enterprise celebrated for its extensive distribution network and profound market insights in Europe. TVS Motor’s products, which are already selling in 80 countries, are being showcased at one of Europe’s leading auto expos, presenting an exceptional opportunity for visitors to explore the TVS Apache RR 310, TVS Apache RTR 310, TVS Ronin, its electric scooters – TVS iQube S, TVS X, and the performance scooter – TVS NTORQ, all of which are already approved for Europe.

Key Highlights from the Salon Du Deux Roues

The exhibit includes:

• TVS X, lauded as the world’s most advanced connected electric scooter, setting new benchmarks in the global electric mobility industry with its innovative design and cutting-edge technology.
• TVS iQube, TVSM’s flagship electric two-wheeler, spearheading the mass adoption of EV mobility in India since its launch in 2020.
• TVS Apache 310 Series, a testament to the successful international collaboration with BMW, showcasing international standards of engineering and design.
• TVS Ronin, a modern-retro motorcycle that defines a lifestyle statement for the new-age rider with its unique design, technology, and riding experience.

– TVS NTORQ, a premium scooter known for its superior performance and racing pedigree.

Sharad Mohan Mishra, President of Strategy at TVS Motor Company, expressed his enthusiasm for the company’s participation in the event, stating, “Our participation marks a significant milestone. Engaging with enthusiasts at this esteemed event enhances our visibility in France. We invite attendees to explore our pavilion and witness TVS Motor’s engineering, quality, and design prowess.” Visitors are encouraged to visit the TVS Motor zone at stand 3B2 located in Hall 3.1 at the Salon Du Deux Roues 2024.

TVS Motor Company’s strategic move to showcase its range at the Salon Du Deux Roues, Lyon, significantly underscores its ambitions to expand its footprint in the European market. Partnering with Emil Frey not only leverages the latter’s market penetration capabilities but also aligns TVS Motor’s innovative product range with Europe’s evolving mobility needs. This venture is a clear indicator of TVS Motor’s commitment to establishing a strong brand presence in Europe and adapting to the global shift towards electric mobility.