Global modernization engineering firm, Sonata Software, has announced the extension of its more than two-decade long partnership with TUI Group, one of the world’s top tourism entities. The partnership’s next phase will see the creation of a Digital Hub in India, a testament to the successful collaboration between the two companies.

Based in Germany, TUI Group, provides integrated services to its 21 million customers worldwide. The group offers a comprehensive range of tourism services all under one umbrella. This includes more than 400 hotels and resorts, which encompass premium brands such as RIU, TUI Blue, and Robinson.

The Group also boasts a fleet of 16 cruise ships, ranging from the luxury class MS Europa and MS Europa 2 to expedition ships. The fleet also includes the Mein Schiff vessels of TUI Cruises and Marella Cruises’ ships based in the United Kingdom.

Roshan Shetty — Sonata Software Chief Revenue Officer said: “Establishing TUI’s Digital Hub in India is a testament to our shared vision of excellence and will unlock new opportunities to enhance operational efficiency, elevate customer experiences, and achieve sustained business growth for TUI Group.

“We are honored for their belief in our deep expertise and commitment to deliver innovative solutions and drive tangible value for TUI.”

The decision to establish the Digital Hub is due to the fruitful results of the historical partnership between TUI and Sonata. This strategic move aims to deliver state-of-the-art digital products and unrivaled customer experiences to TUI’s clients.

The Digital Hub is anticipated to tap into the rich talent pool in India, developing innovative digital solutions that will drive the tourism leader’s sustained growth.

Marc Jennings — TUI Group CIO Analytics & Customer said: “Our partnership with Sonata Software and the creation of a Digital Hub in India marks a significant milestone in our enduring relationship. This collaboration reinforces our long-term strategic vision to drive digital transformation and foster innovation.

“The Digital Hub will empower us to tap into a vast pool of talent and develop cutting-edge digital solutions, propelling us towards sustained growth and delivering unparalleled travel experiences to our customers.”

  customer experience, digital transformation, India, Marc Jennings, Roshan Shetty, Sonata Software, TUI Group