Tilaknagar Industries launches Mansion House French Style flavored brandy
Tilaknagar Industries, an Indian-made foreign liquor (IMFL) manufacturer, has launched a premium flavored brandy under its flagship brand — Mansion House.
The French style premium brandy will be initially available in three flavours, which are orange, peach, and cherry.
According to Tilaknagar Industries, the Mansion House French Style flavored brandy has a mix of natural fruit flavours. The blend is filled with the essence of oranges, peaches, and cherries procured from renowned areas in India.
In the first phase of the launch, the Mansion House French Style flavored brandy will be rolled out in Puducherry, followed by other important markets, said Tilaknagar Industries.
Amit Dahanukar — Tilaknagar Industries Chairman and Managing Director said: “Brandy is the second largest product segment under the IMFL category. Flavoured Premium Brandy is a completely new territory, an untapped market and therefore offers a huge opportunity. This launch will enrich TI’s premium brandy portfolio which will further strengthen our regional presence and aid expansion, across geographies.
“The Brandy category continues to lead the company’s growth and our aim is to increase sales by 12-15 per cent annually over the next three-five years.”