Bacardi is expanding the range of canned cocktails under the BACARDÍ Real Rum brand with three new flavors – BACARDÍ Bahama Mama, BACARDÍ Sunset Punch, and BACARDÍ Mojito.
The Sunset Punch flavor is available exclusively as part of the new variety pack introduced by the Bermuda-based spirits company.
The current expansion follows last year’s launch of BACARDÍ Real Rum Canned Cocktails comprising BACARDÍ Lime & Soda, BACARDÍ Rum Punch, and BACARDÍ Limon & Lemonade.
The BACARDÍ Real Rum Canned Cocktails are said to be made with natural flavors, real ingredients, and do not contain any artificial sweeteners.
The canned cocktails, which are gluten-free, are crafted with the base spirit of BACARDÍ Superior.
Lisa Pfenning – Vice President, BACARDÍ for North America said: “The launch of BACARDÍ Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavor in particular, we wanted to expand our range with more full-flavored options.
“We have seen people consistently reach for canned cocktails this past year, whether they are looking for light, crisp serves like the Lime & Soda or something bright and fruity like the Rum Punch. As the world opens up again, we want to continue to enliven the moments where people can come together safely and celebrate with high quality cocktails in a convenient format.”
BACARDÍ Bahama Mama contains fruity notes of orange, pineapple, and red berries, while BACARDÍ Mojito is a BACARDÍ cocktail that blends lime and mint flavors. On the other hand, BACARDÍ Sunset Punch is said to have tangy blood orange, ginger, and lemon flavor notes.
Maria Galis – Marketing Director, BACARDÍ for North America said: “We’re confident that our new BACARDÍ Real Rum Cocktails will continue to appeal to discerning drinkers who are looking for high quality canned cocktails made with natural flavors and real ingredients.
“With the new variety pack offering the special Sunset Punch flavor, we’re especially pleased to offer consumers a range of irresistible flavors in one pack, no additional bar tools required.”
BACARDÍ Bahama Mama and BACARDÍ Mojito Real Rum Cocktails come in four packs of 355ml cans with a 5.9% ABV with a pricing of $12.99. They can be bought through Minibar, Drizly, and in liquor stores and certain grocery stores across the US.
The variety pack consisting of BACARDÍ Rum Punch, BACARDÍ Mojito, and exclusive BACARDÍ Sunset Punch flavor, comes with six 355ml cans, priced at $16.99.
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