Post-pandemic, Indians are seeking new travel destinations, with Bhutan emerging as a popular choice. Witnessing a 25% growth in demand compared to last year, Thomas Cook (India) Limited and its Group Company, SOTC Travel, are tapping into this trend. They have announced an innovative initiative – exclusive charter flights to Paro, Bhutan, from Bengaluru, starting April 2024.

South India represents a crucial market for Thomas Cook & SOTC Travel, contributing over 45% to their business in Bhutan. Despite growing interest, travelers from this region faced challenges due to the lack of direct air connectivity, leading to increased costs and travel inconvenience. To address this gap, the companies have strategically introduced special charter flights, starting with Bengaluru, a key gateway to the Southern region.

The charter flights cater to a diverse group of travelers, including multigenerational families, groups of friends, couples, honeymooners, and young explorers. Bhutan, known for its happiness, green landscapes, and carbon-negative status, offers travelers a unique mix of scenic beauty, monasteries, hot-stone baths, and rich culture. These charter flights are set to enhance the overall travel experience to Bhutan.

The charter packages include exclusive experiences like visits to renowned monasteries, the weekend market in Thimphu, archery lessons, hot stone therapy, and sightseeing near Bhutan’s oldest walking suspension bridge. Adventure enthusiasts can enjoy white water rafting, kayaking, trekking, and bird watching. All charters will be accompanied by expert tour managers from Bengaluru, ensuring a seamless travel experience.

Rajeev Kale, President & Country Head of Thomas Cook (India), emphasizes innovation and strategic leverage in capturing the growing interest in Bhutan. Daniel D’souza, President & Country Head of SOTC Travel, notes the significance of this initiative in the context of SOTC’s 75th anniversary, highlighting the convenience these charters offer to South Indian travelers.

With the launch of these charter flights, Thomas Cook and SOTC Travel are set to bolster Bhutan’s tourism industry, offering unique and convenient travel options from Bengaluru. This initiative not only caters to the increasing demand for Bhutan as a destination but also signifies a significant step in enhancing India’s outbound tourism sector.

  Bengaluru, Bhutan, Daniel D’souza, Paro, Rajeev Kale, SOTC Travel, Thomas Cook (India)