Tech Mahindra unveils Populii: A new crowdsourcing platform for gig workforce

Tech Mahindra, a global leader in digital transformation and consulting, today announced the launch of Populii, a new crowdsourcing platform designed to revolutionize the gig workforce and AI development.

Populii aims to create a wealth of flexible work opportunities for gig job seekers, focusing on data management, microtasks, and user studies with leading enterprises. The platform will offer a range of gig jobs including content rating, data collection, transcription, and annotation across various data types. This initiative not only benefits the gig workforce with flexible earning opportunities but also enables businesses to build competitive AI algorithms with data from trained and qualified candidates.

Tech Mahindra’s Populii: Bridging the Gap Between Gig Workers and AI Solutions

Populii’s Three Customer-Centric Principles: Advise, Annotate, and Acquire

Populii operates on three foundational principles: Advise, Annotate, and Acquire. These principles will assist enterprises in accelerating product development and enhancing AI solution creation. Tech Mahindra’s experts provide advice with extensive domain knowledge, ensuring quick and high-quality annotation of machine-learning datasets. Additionally, the platform facilitates the acquisition of diverse data types in over 80 languages, supporting enterprises in creating production-grade machine-learning models.

Birendra Sen, Business Head of Business Process Services at Tech Mahindra, highlighted the platform’s potential, stating, “Populii connects enterprises with skilled gig workers globally, accelerating AI solution creation while reducing costs and boosting productivity. This platform is set to become a key resource for both gig workers and enterprises, fueling innovation and fostering AI success.”

Populii: Empowering Job Seekers and Enterprises

For job seekers, Populii offers a premier community for finding gig jobs that match their schedules, enable upskilling, and ensure timely payments. Enterprises, on the other hand, gain access to rich and accurate data that aligns with their business objectives. Built on the foundation of DataMime, acquired by Tech Mahindra in 2020, Populii provides customizable workflows and a multitenant secured architecture to meet specific customer needs.

The development of Populii aligns with Tech Mahindra’s NXT.NOW framework, which focuses on enhancing the ‘Human Centric Experience’. It emphasizes investing in emerging technologies and solutions that enable digital transformation and meet the evolving needs of the customer.