TCS unveils “Bringing Life to Things Lab” in Cincinnati to propel AI and IoT innovations

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Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global powerhouse in , consulting, and business solutions, has recently inaugurated its innovative “Bringing Life to Things Lab” in Cincinnati, Ohio. This new facility is set to revolutionize the integration and implementation of artificial intelligence (), generative AI (GenAI), and Internet of Things () engineering solutions.

Transforming Ideas into Viable Products

The “Bringing Life to Things Lab,” sprawling across 3,000 square feet, is strategically designed to foster rapid prototyping, experimentation, and large-scale deployment of . It aims to enhance TCS’s capability in delivering cutting-edge solutions more efficiently, significantly shortening the time from concept to market-ready products. The lab will play a pivotal role in advancing a suite of solutions like TCS Clever Energy, TCS Digital Manufacturing Platform (DMP), and TCS Digifleet, catering to diverse industries such as healthcare, life sciences, manufacturing, energy, resources, and consumer packaged goods.

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Strategic Location and Expertise

Located in Cincinnati, where TCS boasts its largest American delivery center, the lab benefits from the region’s rich tech talent pool. “The investment in the Bringing Life to Things Lab will enable our clients to seamlessly bridge the gap between operational and digital technologies, transforming their value chains on a massive scale,” said Amit Bajaj, President-North America, TCS. He highlighted that this initiative is a response to significant structural shifts such as energy transition and AI, demanding new intelligent and connected production capacities in the United States.

Co-Innovation and Community Engagement

Regu Ayyaswamy, Global Head of IoT and Digital Engineering at TCS, emphasized the lab’s role in fostering co-innovation. It will allow clients to engage in design thinking workshops to brainstorm and unlock the full potential of advanced technologies. The lab is not just a nexus of innovation but also engages actively with the local community. Initiatives like the TCS Grow+ smart gardening technology showcase TCS’s commitment to leveraging its technological advancements for community welfare.

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Groundbreaking Initiatives Anchored at the Lab

The lab has been instrumental in several key innovations:

– Digital Twin of the Heart: TCS has created a digital replica of Boston Marathon champion Des Linden’s heart, demonstrating the potential of AI in transforming athlete training and healthcare.

– Software-Defined Vehicles (SDVs): The TCS Auto Gen AI Suite aids automakers in developing SDVs, enhancing safety and performance with advanced GenAI and object detection technologies.

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Moreover, the lab contributes to TCS’ educational outreach through its goIT program, designing and testing new learning concepts before they are introduced in classrooms globally.

The opening of the Bringing Life to Things Lab signifies a major step in TCS’s ongoing efforts to drive digital innovation across the U.S. This move aligns with TCS’s 50-year legacy of transforming the operations of leading American companies and industries. By melding top-tier technology with robust industry knowledge, TCS continues to enhance its offerings, ensuring clients receive unparalleled solutions that are both innovative and practical.


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