Tata Motors unveils Altroz Racer: A new benchmark in premium hatchbacks

Tata Motors, India’s leading automotive manufacturer, introduced the Altroz Racer, a sporty iteration of its acclaimed premium hatchback. The Altroz Racer is set to redefine the driving experience with significant performance upgrades and cutting-edge features, affirming Tata Motors‘ commitment to innovation and customer satisfaction.

Enhanced Performance and Sophisticated Design

At the heart of the Altroz Racer lies the new 1.2 L Turbo petrol engine, boasting a power output of 120 Ps at 5500 rpm and a torque of 170 Nm between 1750 to 4000 rpm. This engine ensures that the Altroz Racer not only excels in everyday traffic but also provides an exhilarating driving experience on open highways. Complementing this powerful engine is a 6-speed manual gearbox designed for peppy drivability and responsive handling.

The Altroz Racer also features a race car-inspired exterior and interior, enhancing its appeal with a dynamic and stylish look that promises to turn heads. Available in three vibrant colors—Pure Grey, Atomic Orange, and Avenue White—the Racer combines aesthetic allure with high performance.

Representative image : Tata Motors Launches Altroz Racer, Elevating the Hatchback Experience

Top-of-the-Line Features for Ultimate Convenience

This top-of-the-line variant is equipped with an array of advanced features including a 360-degree camera, a 26.03 cm infotainment touchscreen, ventilated seats, and six airbags as standard, ensuring safety along with comfort. The introduction of features such as a wireless charger, an electric sunroof with voice assist, and front ventilated seats further accentuates its premium feel.

Expanding the Altroz Family

In addition to launching the Altroz Racer, Tata Motors has expanded the Altroz lineup with two new variants—XZ LUX and XZ+S LUX—and upgraded the XZ+OS variant. These additions are available in multiple powertrains: petrol manual, petrol DCA, diesel, and CNG, catering to a wide range of customer preferences.

Pricing Strategy to Enhance Market Reach

The Altroz Racer is introduced at the following prices, aiming to offer competitive value:

– R1: ₹9,49,000

– R2: ₹10,49,000

– R3: ₹10,99,000

The new and upgraded variants of the Altroz family are priced competitively to attract a broad customer base, with the XZ LUX starting at ₹8,99,900.

Industry and Customer Response

Commenting on the launch, Mr. Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., stated, “Strengthening the Altroz line up, we are excited to launch the Altroz Racer – a car that is engineered to bring excitement to one’s everyday drive. Its high power output combined with segment leading features and a tech first approach, make the Racer desirable for the new gen customers who are connected, fashion forward and want to drive a car that makes them stand out.”

The Altroz Racer and its variants build upon the legacy of the Altroz, which has already garnered over 250,000 satisfied customers and set a high benchmark for premium hatchbacks in India. With features like the 5 Star Global NCAP Safety rating and twin-cylinder technology in its CNG variant, the Altroz family continues to innovate and lead the segment.