Tata Motors, a global leader in automobile manufacturing, in collaboration with its authorized distributor Inchcape – a leading automotive distributor, has initiated the sales and service of its commercial vehicles across Thailand. This move signifies Tata Motors’ commitment to transforming Thailand’s commercial transportation landscape.

Launch of New-Age Trucks and Value-Added Services

Tata Motors introduced an impressive array of trucks, including the versatile Tata Super Ace, the efficient Tata Ultra T.9, the dynamic Tata Ultra T.14, and the flagship Tata Prima 5038.S. Accompanying these vehicles are services like Tata Protect and Tata OK, enhancing vehicle lifecycle management.

In April 2023, Tata Motors announced its strategic partnership with Inchcape plc for commercial vehicle distribution in Thailand. To support customer needs, Inchcape plc will establish 13 customer touchpoints across Thailand, offering comprehensive sales, service, and spare parts.

Range of Best-in-Class Commercial Vehicles

• Tata Super Ace: A 1-tonne payload capacity vehicle, ideal for various applications including food trucks, e-commerce, and intra-city logistics.
• Tata Ultra T.9: Based on the Ultra platform, it offers a 5-tonne payload, suited for short-haul and intra-city applications.
• Tata Ultra T.14: Combines technology and operational economy for diverse applications like FMCG and e-commerce.
• Tata Prima 5038.S: The flagship heavy commercial vehicle from Tata Motors, ideal for logistics and construction applications.

Comments from Tata Motors and Inchcape Executives

Anurag Mehrotra, Head of International Business at Tata Motors Commercial Vehicles, expressed delight in commencing operations in Thailand, emphasizing Tata Motors’ experience in catering to commercial vehicle customers globally. Charnchai Mahantakun, Managing Director of Inchcape (Thailand) Company Limited, highlighted the combined value creation potential for the Thai commercial truck market.

Future Prospects and Industry Impact

The collaboration is set to revolutionize the Thai logistics and commercial vehicle industry. Tata Motors will continue to expand its vehicle portfolio, responding to the evolving market requirements. The Ultra and Prima range will feature Tata Motors Fleet Edge, a connected vehicle platform powered by data analytics.

Tata Motors, with its presence in 44 countries and advanced R&D facilities, is committed to engineering innovative mobility solutions, focusing on alternate fuel technology. This expansion in Thailand is a testament to Tata Motors’ global expertise and innovation in the commercial vehicle sector.

  Anurag Mehrotra, Charnchai Mahantakun, Inchcape, Tata Motors, Thailand