Tata Consumer Products rebrands TATA Q as TATA Sampann Yumside

Tata Consumer Products Limited (TCPL), a subsidiary of Tata Group, has rebranded TATA Q as Tata Sampann Yumside to convey the brand promise of taste and homestyle goodness.

Tata Sampann Yumside will be integrated with the Tata Sampann portfolio of food offerings, and will be extended to ethnic ready-to-cook (RTC) and ready to eat (RTE) segments with a wide range of niche Indian gravies and pastes.

In addition to current product portfolio that includes Heat & Eat pastas, biryani, noodles, and appetizers, the new RTE range includes Dal Makhani, Channa Masala, Paneer Makhani, Palak Corn and Butter Chicken while the RTC range contains Makhani Gravy, Biryani Paste, Kadhai Masala, Nihari Gravy, and Sambar Paste.

Tata Consumer Products, said, in a statement, that some products are made using its patented Microwave Assisted Thermal Sterilisation (MATS) technology that helps retain taste and texture within an ambient supply chain.

Tata Consumer Products rebrands TATA Q as TATA Sampann Yumside. Image courtesy of Tata Consumer Products Limited.

Deepika Bhan — Tata Consumer Products Packaged Foods (India) President said: “There is a growing segment of consumers seeking wholesome, tasty meal options which are quick & convenient.

“Tata Sampann Yumside caters to this need with an innovative portfolio of ready to eat meals & ready to cook gravies which offer a rich, tasty sensorial experience and taste with convenience.

“It fits perfectly with the Masterbrand Tata Sampann, complementing our existing brand portfolio along with the focus on quality that Tata Sampann is committed to.”

In November 2021, Tata Consumer Products acquired ‘Tata Q’ marketer Tata SmartFoodz, and a manufacturing unit in Sri City, Andhra Pradesh along with access to MATS technology, as part of a deal worth INR 395 crores.

The Tata Sampann Yumside products will be available on E-commerce channels and modern trade outlets across India.