Tanla Platforms introduces Wisely ATP Spotlight to combat online scams
Tanla Platforms, India’s premier CPaaS (Communications Platform as a Service) provider, has unveiled an innovative solution aimed at bolstering global cybersecurity: the Wisely ATP Spotlight. This state-of-the-art citizen protection bot is designed to empower billions of users worldwide to effortlessly identify and steer clear of online scams, thereby enhancing the digital safety landscape for all.
With phishing implicated in over 90% of all cyber-attacks and an alarming 350-400 million scams reported in 2023 alone, resulting in losses upwards of USD 60 billion, the urgency for effective countermeasures has never been greater. In India, the surge in online threats has significantly undermined user confidence in digital platforms.
Wisely ATP Spotlight stands as a beacon of hope in this daunting scenario. Its user-friendly interface, combined with advanced AI/ML technology, offers users a direct means to scrutinize suspicious messages. The chatbot delivers definitive assessments of their legitimacy, enabling individuals to protect themselves from potential threats effectively.
The chatbot draws its intelligence from Tanla’s flagship anti-phishing platform, Wisely ATP. This platform is supported by three proprietary, patent-pending engines that utilize cutting-edge technologies, including Convolutional Neural Networks (CNN), Natural Language Processing (NLP), Large Language Models (LLM), deep learning, and a web of trust. These engines perform a comprehensive analysis of SMS traffic, examining factors like sender reputation, message patterns, and calls-to-action, to proactively detect phishing attempts amidst the rapidly evolving threat landscape.
Uday Reddy, Chairman, Founder, and CEO of Tanla Platforms, expressed the company’s dedication to enhancing consumer empowerment and facilitating a secure, trustworthy digital environment. “The launch of Wisely ATP Spotlight marks a significant step forward in this mission. By providing users with this powerful bot to assess the legitimacy of suspicious messages, we are putting the power back in their hands,” Reddy stated.
Praveen Reddy Narra, Senior Director of Product at Tanla Platforms, emphasized the transformative impact of Wisely ATP Spotlight, “Gone are the days of uncertainty surrounding illegitimate messages. With Wisely ATP Spotlight, users have an intuitive bot at their fingertips to instantly identify any message as a scam and make informed decisions. This not only boosts user confidence and trust but also strengthens the entire digital ecosystem by making it harder for scammers to prey on victims.”