Tanla launches WhatsApp-based solution to transform digital commerce for SMBs

Tanla Solutions, recognized as a leading entity in the cloud communication domain within India, has recently unveiled a WhatsApp-based solution tailored to bolster small and medium-sized businesses (SMBs) in the realm of digital commerce. This innovative approach, focusing on conversational commerce, is set to significantly impact the digital commerce landscape, particularly for SMBs, aligning with various Government initiatives aimed at promoting digital growth. The deal underscores Tanla’s pivotal role in facilitating business messaging across diverse sectors, including Banking, Financial Services and Insurance (BFSI), Travel, ECommerce, and Logistics.

The solution introduced by Tanla aims at streamlining the entire commercial process for SMBs through WhatsApp, from product sales to customer engagement. It comes packed with an array of advanced features such as rich media messaging, list flows, catalogue management, and more, essentially enabling the ONDC seller app interface on the WhatsApp platform. This initiative marks a significant milestone in making conversational commerce a key driver for SMBs in India, offering a simplified, unified seller app experience without the need for multiple standalone applications.

A spokesperson from Tanla Solutions highlighted the essence of this solution, stating, “The solution is aimed at simplifying commerce for SMB retailers by offering easy store registration on ONDC, order fulfillment in less than 2-3 clicks, and a customer engagement solution to generate more business. The solution will enable ubiquity across platforms and providing a ‘one-seller app experience’.” This statement underscores the solution’s potential in enhancing operational efficiency and business growth for SMBs.

Further emphasizing the collaboration’s significance, Ravi Garg, Director of Business Messaging at Meta in India, remarked, “Our partnership with ONDC aims to enable and educate small businesses in building seamless conversational buyer and seller experiences on WhatsApp, and our business solution partners will play a critical role in this endeavor. We are excited to see a partner like Tanla taking a lead in simplifying the onboarding experience for small businesses and helping them leverage the power of digital commerce.”

Tanla’s strategic move to introduce a WhatsApp-based solution for SMBs signifies a major leap towards integrating conversational commerce into the broader digital commerce ecosystem. By leveraging the widespread use of WhatsApp in India and streamlining the onboarding and operational processes for SMBs, Tanla is not only fostering digital inclusivity but also aligning with the government’s digital India initiatives. This approach could potentially set a benchmark for similar innovations in the cloud communication space, driving further advancements in digital commerce solutions tailored for the evolving needs of SMBs.